{"id":1167,"date":"2021-02-16T13:41:49","date_gmt":"2021-02-16T18:41:49","guid":{"rendered":"https:\/\/allsales.ca\/w\/?p=1167"},"modified":"2022-08-02T14:23:48","modified_gmt":"2022-08-02T18:23:48","slug":"ad-writing-10-steps-to-follow","status":"publish","type":"post","link":"https:\/\/allsales.ca\/w\/ad-writing-10-steps-to-follow\/","title":{"rendered":"Ad writing \u2013 10 steps to follow"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\"  style='background-color: rgba(255,255,255,0);background-position: center center;background-repeat: no-repeat;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top: 40px;'><div class=\"fusion-builder-row fusion-row \"><div  class=\"fusion-layout-column fusion_builder_column fusion_builder_column_1_1 fusion-builder-column-1 fusion-one-full fusion-column-first fusion-column-last 1_1\"  style='margin-top:0px;margin-bottom:20px;'>\n\t\t\t\t\t<div class=\"fusion-column-wrapper\" style=\"padding: 0px 0px 0px 0px;background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;\"   data-bg-url=\"\">\n\t\t\t\t\t\t<div class=\"fusion-text\"><p>Advertising is everywhere! And it all goes by so fast that you only have a fraction of a second to catch the eye of a potential buyer. This is why you have to give careful thought to how you create it.<\/p>\n<\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep sep-none\" style=\"margin-left: auto;margin-right: auto;margin-top:10px;\"><\/div><div class=\"fusion-content-boxes content-boxes columns row fusion-columns-1 fusion-columns-total-11 fusion-content-boxes-1 content-boxes-icon-with-title content-left\" data-animationOffset=\"100%\" style=\"margin-top:0px;margin-bottom:20px;\"><style type=\"text\/css\">.fusion-content-boxes-1 .heading .content-box-heading {color:#333333;}\n\t\t\t\t\t.fusion-content-boxes-1 .fusion-content-box-hover .link-area-link-icon-hover .heading .content-box-heading,\n\t\t\t\t\t.fusion-content-boxes-1 .fusion-content-box-hover .link-area-link-icon-hover .heading .heading-link .content-box-heading,\n\t\t\t\t\t.fusion-content-boxes-1 .fusion-content-box-hover .link-area-box-hover .heading .content-box-heading,\n\t\t\t\t\t.fusion-content-boxes-1 .fusion-content-box-hover .link-area-box-hover .heading .heading-link .content-box-heading,\n\t\t\t\t\t.fusion-content-boxes-1 .fusion-content-box-hover .link-area-link-icon-hover.link-area-box .fusion-read-more,\n\t\t\t\t\t.fusion-content-boxes-1 .fusion-content-box-hover .link-area-link-icon-hover.link-area-box .fusion-read-more::after,\n\t\t\t\t\t.fusion-content-boxes-1 .fusion-content-box-hover .link-area-link-icon-hover.link-area-box .fusion-read-more::before,\n\t\t\t\t\t.fusion-content-boxes-1 .fusion-content-box-hover .fusion-read-more:hover:after,\n\t\t\t\t\t.fusion-content-boxes-1 .fusion-content-box-hover .fusion-read-more:hover:before,\n\t\t\t\t\t.fusion-content-boxes-1 .fusion-content-box-hover .fusion-read-more:hover,\n\t\t\t\t\t.fusion-content-boxes-1 .fusion-content-box-hover .link-area-box-hover.link-area-box .fusion-read-more,\n\t\t\t\t\t.fusion-content-boxes-1 .fusion-content-box-hover .link-area-box-hover.link-area-box .fusion-read-more::after,\n\t\t\t\t\t.fusion-content-boxes-1 .fusion-content-box-hover .link-area-box-hover.link-area-box .fusion-read-more::before,\n\t\t\t\t\t.fusion-content-boxes-1 .fusion-content-box-hover .link-area-link-icon-hover .icon .circle-no,\n\t\t\t\t\t.fusion-content-boxes-1 .heading .heading-link:hover .content-box-heading {\n\t\t\t\t\t\tcolor: #000000;\n\t\t\t\t\t}\n\t\t\t\t\t.fusion-content-boxes-1 .fusion-content-box-hover .link-area-box-hover .icon .circle-no {\n\t\t\t\t\t\tcolor: #000000 !important;\n\t\t\t\t\t}.fusion-content-boxes-1 .fusion-content-box-hover .link-area-box.link-area-box-hover .fusion-content-box-button {background: #222222;color: #ffffff;}.fusion-content-boxes-1 .fusion-content-box-hover .link-area-box.link-area-box-hover .fusion-content-box-button .fusion-button-text {color: #ffffff;}\n\t\t\t\t\t.fusion-content-boxes-1 .fusion-content-box-hover .link-area-link-icon-hover .heading .icon > span {\n\t\t\t\t\t\tbackground-color: #000000 !important;\n\t\t\t\t\t}\n\t\t\t\t\t.fusion-content-boxes-1 .fusion-content-box-hover .link-area-box-hover .heading .icon > span {\n\t\t\t\t\t\tborder-color: #000000 !important;\n\t\t\t\t\t}<\/style><div class=\"fusion-column content-box-column content-box-column content-box-column-1 col-lg-12 col-md-12 col-sm-12 fusion-content-box-hover content-box-column-last-in-row\"><div class=\"col content-box-wrapper content-wrapper link-area-link-icon icon-hover-animation-fade\" style=\"background-color:rgba(255,255,255,0);\" data-animationOffset=\"100%\"><div class=\"heading icon-left\"><h2 class=\"content-box-heading\" style=\"font-size:18px;line-height:23px;\">Which media should you choose? <\/h2><\/div><div class=\"fusion-clearfix\"><\/div><div class=\"content-container\" style=\"color:#747474;\">\n<p>Before you start, though, you need to decide where to have your ad published. Will it be printed in a newspaper or magazine, or show up on the radio or internet? Knowing where you plan to put your ad will influence how you write it. Do your research: find out the specs of your advertising space, especially the number of words you can use, the font size and whether or not you can include images or videos.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-column content-box-column content-box-column content-box-column-2 col-lg-12 col-md-12 col-sm-12 fusion-content-box-hover content-box-column-last-in-row\"><div class=\"col content-box-wrapper content-wrapper link-area-link-icon icon-hover-animation-fade\" style=\"background-color:rgba(255,255,255,0);\" data-animationOffset=\"100%\"><div class=\"heading icon-left\"><h2 class=\"content-box-heading\" style=\"font-size:18px;line-height:23px;\">1. Identify your target audience <\/h2><\/div><div class=\"fusion-clearfix\"><\/div><div class=\"content-container\" style=\"color:#747474;\">\n<p>To communicate well, you first have to identify who you\u2019re talking to.\u00a0Who is your customer?<\/p>\n<\/div><\/div><\/div><div class=\"fusion-column content-box-column content-box-column content-box-column-3 col-lg-12 col-md-12 col-sm-12 fusion-content-box-hover content-box-column-last-in-row\"><div class=\"col content-box-wrapper content-wrapper link-area-link-icon icon-hover-animation-fade\" style=\"background-color:rgba(255,255,255,0);\" data-animationOffset=\"100%\"><div class=\"heading icon-left\"><h2 class=\"content-box-heading\" style=\"font-size:18px;line-height:23px;\">2. Identify your competitors<\/h2><\/div><div class=\"fusion-clearfix\"><\/div><div class=\"content-container\" style=\"color:#747474;\">\n<p>Take the time to research and analyse your competitors\u2019 ads. Try to differentiate yourself by adding key bits of information that shine a light on your specific company and products.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-column content-box-column content-box-column content-box-column-4 col-lg-12 col-md-12 col-sm-12 fusion-content-box-hover content-box-column-last-in-row\"><div class=\"col content-box-wrapper content-wrapper link-area-link-icon icon-hover-animation-fade\" style=\"background-color:rgba(255,255,255,0);\" data-animationOffset=\"100%\"><div class=\"heading icon-left\"><h2 class=\"content-box-heading\" style=\"font-size:18px;line-height:23px;\">3. A captivating headline <\/h2><\/div><div class=\"fusion-clearfix\"><\/div><div class=\"content-container\" style=\"color:#747474;\">\n<p>For each ad you create, you\u2019ll need to write a headline whose objective will be to encourage the reader to take a desired action. After your image, this is what differentiates your ad the most.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-column content-box-column content-box-column content-box-column-5 col-lg-12 col-md-12 col-sm-12 fusion-content-box-hover content-box-column-last-in-row\"><div class=\"col content-box-wrapper content-wrapper link-area-link-icon icon-hover-animation-fade\" style=\"background-color:rgba(255,255,255,0);\" data-animationOffset=\"100%\"><div class=\"heading icon-left\"><h2 class=\"content-box-heading\" style=\"font-size:18px;line-height:23px;\">4. Personalize your message<\/h2><\/div><div class=\"fusion-clearfix\"><\/div><div class=\"content-container\" style=\"color:#747474;\">\n<p>Use specific terms that clearly define your products and rebates, and personalise your message according to your target audience. This way, you\u2019ll create a message that captures the attention of the right people.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-column content-box-column content-box-column content-box-column-6 col-lg-12 col-md-12 col-sm-12 fusion-content-box-hover content-box-column-last-in-row\"><div class=\"col content-box-wrapper content-wrapper link-area-link-icon icon-hover-animation-fade\" style=\"background-color:rgba(255,255,255,0);\" data-animationOffset=\"100%\"><div class=\"heading icon-left\"><h2 class=\"content-box-heading\" style=\"font-size:18px;line-height:23px;\">5. A simple, precise and active text<\/h2><\/div><div class=\"fusion-clearfix\"><\/div><div class=\"content-container\" style=\"color:#747474;\">\n<p>In a creative way, tell your customers why they need your products. How can they get them, and when?<\/p>\n<p>You don\u2019t have to use full sentences. Your ad text only has one or two phrases to convince a customer to click on it. Few people will read your whole ad, so be brief and concise. If your text isn\u2019t persuasive enough, no one will click.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-column content-box-column content-box-column content-box-column-7 col-lg-12 col-md-12 col-sm-12 fusion-content-box-hover content-box-column-last-in-row\"><div class=\"col content-box-wrapper content-wrapper link-area-link-icon icon-hover-animation-fade\" style=\"background-color:rgba(255,255,255,0);\" data-animationOffset=\"100%\"><div class=\"heading icon-left\"><h2 class=\"content-box-heading\" style=\"font-size:18px;line-height:23px;\">6. Build in a sense of urgency<\/h2><\/div><div class=\"fusion-clearfix\"><\/div><div class=\"content-container\" style=\"color:#747474;\">\n<p>By creating a sense of urgency, you can lead the customer to act more quickly. Add a touch of urgency by, for example, mentioning that quantities are limited, or that the offer won\u2019t last long.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-column content-box-column content-box-column content-box-column-8 col-lg-12 col-md-12 col-sm-12 fusion-content-box-hover content-box-column-last-in-row\"><div class=\"col content-box-wrapper content-wrapper link-area-link-icon icon-hover-animation-fade\" style=\"background-color:rgba(255,255,255,0);\" data-animationOffset=\"100%\"><div class=\"heading icon-left\"><h2 class=\"content-box-heading\" style=\"font-size:18px;line-height:23px;\">7. Remember the call to action<\/h2><\/div><div class=\"fusion-clearfix\"><\/div><div class=\"content-container\" style=\"color:#747474;\">\n<p>On the exact dates of your event, add an invitation like this:<\/p>\n<ul>\n<li>Don\u2019t miss this unique sale\u2026<\/li>\n<li>The mid-season sale for XY has finally arrived! Come check it out.<\/li>\n<\/ul>\n<\/div><\/div><\/div><div class=\"fusion-column content-box-column content-box-column content-box-column-9 col-lg-12 col-md-12 col-sm-12 fusion-content-box-hover content-box-column-last-in-row\"><div class=\"col content-box-wrapper content-wrapper link-area-link-icon icon-hover-animation-fade\" style=\"background-color:rgba(255,255,255,0);\" data-animationOffset=\"100%\"><div class=\"heading icon-left\"><h2 class=\"content-box-heading\" style=\"font-size:18px;line-height:23px;\">8. Adjust the length of your text<\/h2><\/div><div class=\"fusion-clearfix\"><\/div><div class=\"content-container\" style=\"color:#747474;\">\n<p>Your ad won\u2019t be effective if it doesn\u2019t show up correctly or if part of the text is missing. Check the specifications of each platform and adjust your text accordingly.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-column content-box-column content-box-column content-box-column-10 col-lg-12 col-md-12 col-sm-12 fusion-content-box-hover content-box-column-last-in-row\"><div class=\"col content-box-wrapper content-wrapper link-area-link-icon icon-hover-animation-fade\" style=\"background-color:rgba(255,255,255,0);\" data-animationOffset=\"100%\"><div class=\"heading icon-left\"><h2 class=\"content-box-heading\" style=\"font-size:18px;line-height:23px;\">9. Have a critical eye<\/h2><\/div><div class=\"fusion-clearfix\"><\/div><div class=\"content-container\" style=\"color:#747474;\">\n<p>After you\u2019ve come up with a message \u2013 and read and re-read it \u2013 it\u2019s often hard to be objective. Sometimes a major piece of information can end up missing from an ad. Make sure that your text answers the essential 5 Ws (and 1 H): Who? What? When? Where? Why? How?<\/p>\n<p>Suggestion: Show your document to someone outside your department or company and ask that person if anything is missing.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-column content-box-column content-box-column content-box-column-11 col-lg-12 col-md-12 col-sm-12 fusion-content-box-hover content-box-column-last content-box-column-last-in-row\"><div class=\"col content-box-wrapper content-wrapper link-area-link-icon icon-hover-animation-fade\" style=\"background-color:rgba(255,255,255,0);\" data-animationOffset=\"100%\"><div class=\"heading icon-left\"><h2 class=\"content-box-heading\" style=\"font-size:18px;line-height:23px;\">10. Ready to publish<\/h2><\/div><div class=\"fusion-clearfix\"><\/div><div class=\"content-container\" style=\"color:#747474;\">\n<p>Your ad text is ready and just needs to be sent out into the world!<\/p>\n<\/div><\/div><\/div><style type=\"text\/css\">\n\t\t\t\t\t\t.fusion-content-boxes-1 .fusion-content-box-hover .heading-link:hover .icon i.circle-yes,\n\t\t\t\t\t\t.fusion-content-boxes-1 .fusion-content-box-hover .link-area-box:hover .heading-link .icon i.circle-yes,\n\t\t\t\t\t\t.fusion-content-boxes-1 .fusion-content-box-hover .link-area-link-icon-hover .heading .icon i.circle-yes,\n\t\t\t\t\t\t.fusion-content-boxes-1 .fusion-content-box-hover .link-area-box-hover .heading .icon i.circle-yes {\n\t\t\t\t\t\t\tbackground-color: #000000 !important;\n\t\t\t\t\t\t\tborder-color: #000000 !important;\n\t\t\t\t\t\t}<\/style><div class=\"fusion-clearfix\"><\/div><\/div><div class=\"fusion-text\"><p>The experts at allsales.ca can help you effectively reach your target audience and add to the success of your event by publishing your ad on their various platforms: bilingual website, mobile app, newsletter, blog and social media channels. <a href=\"https:\/\/allsales.ca\/contact\" target=\"_blank\" rel=\"noopener noreferrer\">Get in touch with our experts now<\/a>!<\/p>\n<\/div><div class=\"fusion-text\"><p>Still have questions about writing your ad? Read this article: <a href=\"https:\/\/allsales.ca\/w\/key-elements-to-a-successful-ad-text\/\">7 Key Elements to a Successful Ad Text<\/a><\/p>\n<\/div><div class=\"fusion-clearfix\"><\/div>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":1174,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":""},"categories":[7],"tags":[],"_links":{"self":[{"href":"https:\/\/allsales.ca\/w\/wp-json\/wp\/v2\/posts\/1167"}],"collection":[{"href":"https:\/\/allsales.ca\/w\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/allsales.ca\/w\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/allsales.ca\/w\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/allsales.ca\/w\/wp-json\/wp\/v2\/comments?post=1167"}],"version-history":[{"count":7,"href":"https:\/\/allsales.ca\/w\/wp-json\/wp\/v2\/posts\/1167\/revisions"}],"predecessor-version":[{"id":1170,"href":"https:\/\/allsales.ca\/w\/wp-json\/wp\/v2\/posts\/1167\/revisions\/1170"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/allsales.ca\/w\/wp-json\/wp\/v2\/media\/1174"}],"wp:attachment":[{"href":"https:\/\/allsales.ca\/w\/wp-json\/wp\/v2\/media?parent=1167"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/allsales.ca\/w\/wp-json\/wp\/v2\/categories?post=1167"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/allsales.ca\/w\/wp-json\/wp\/v2\/tags?post=1167"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}