{"id":1211,"date":"2022-09-19T17:03:56","date_gmt":"2022-09-19T21:03:56","guid":{"rendered":"https:\/\/allsales.ca\/w\/?p=1211"},"modified":"2022-10-18T17:39:11","modified_gmt":"2022-10-18T21:39:11","slug":"7-tips-to-optimize-your-facebook-event-page-for-a-wider-reach","status":"publish","type":"post","link":"https:\/\/allsales.ca\/w\/7-tips-to-optimize-your-facebook-event-page-for-a-wider-reach\/","title":{"rendered":"7 tips to optimize your Facebook event page for a wider reach"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\"  style='background-color: rgba(255,255,255,0);background-position: center center;background-repeat: no-repeat;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;'><div class=\"fusion-builder-row fusion-row \"><div  class=\"fusion-layout-column fusion_builder_column fusion_builder_column_1_1 fusion-builder-column-1 fusion-one-full fusion-column-first fusion-column-last 1_1\"  style='margin-top:0px;margin-bottom:20px;'>\n\t\t\t\t\t<div class=\"fusion-column-wrapper\" style=\"padding: 0px 0px 0px 0px;background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;\"   data-bg-url=\"\">\n\t\t\t\t\t\t<div class=\"fusion-text\"><p>You&#8217;re planning your next sale and thinking of creating a Facebook event for the occasion?<\/p>\n<p>A Facebook event can help you get more customers at your sale but you have to optimize it to increase visibility.<\/p>\n<\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep sep-none\" style=\"margin-left: auto;margin-right: auto;margin-top:20px;\"><\/div><div class=\"fusion-text\"><h6><strong>Here are 7 tips to optimize your Facebook event page for a wider reach.<\/strong><\/h6>\n<\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep sep-none\" style=\"margin-left: auto;margin-right: auto;margin-top:40px;\"><\/div><div class=\"fusion-content-boxes content-boxes columns row fusion-columns-1 fusion-columns-total-7 fusion-content-boxes-1 content-boxes-icon-with-title content-left\" data-animationOffset=\"100%\" style=\"margin-top:0px;margin-bottom:20px;\"><style type=\"text\/css\">.fusion-content-boxes-1 .heading .content-box-heading {color:#333333;}\n\t\t\t\t\t.fusion-content-boxes-1 .fusion-content-box-hover .link-area-link-icon-hover .heading .content-box-heading,\n\t\t\t\t\t.fusion-content-boxes-1 .fusion-content-box-hover .link-area-link-icon-hover .heading .heading-link .content-box-heading,\n\t\t\t\t\t.fusion-content-boxes-1 .fusion-content-box-hover .link-area-box-hover .heading .content-box-heading,\n\t\t\t\t\t.fusion-content-boxes-1 .fusion-content-box-hover .link-area-box-hover .heading .heading-link .content-box-heading,\n\t\t\t\t\t.fusion-content-boxes-1 .fusion-content-box-hover .link-area-link-icon-hover.link-area-box .fusion-read-more,\n\t\t\t\t\t.fusion-content-boxes-1 .fusion-content-box-hover .link-area-link-icon-hover.link-area-box .fusion-read-more::after,\n\t\t\t\t\t.fusion-content-boxes-1 .fusion-content-box-hover .link-area-link-icon-hover.link-area-box .fusion-read-more::before,\n\t\t\t\t\t.fusion-content-boxes-1 .fusion-content-box-hover .fusion-read-more:hover:after,\n\t\t\t\t\t.fusion-content-boxes-1 .fusion-content-box-hover .fusion-read-more:hover:before,\n\t\t\t\t\t.fusion-content-boxes-1 .fusion-content-box-hover .fusion-read-more:hover,\n\t\t\t\t\t.fusion-content-boxes-1 .fusion-content-box-hover .link-area-box-hover.link-area-box .fusion-read-more,\n\t\t\t\t\t.fusion-content-boxes-1 .fusion-content-box-hover .link-area-box-hover.link-area-box .fusion-read-more::after,\n\t\t\t\t\t.fusion-content-boxes-1 .fusion-content-box-hover .link-area-box-hover.link-area-box .fusion-read-more::before,\n\t\t\t\t\t.fusion-content-boxes-1 .fusion-content-box-hover .link-area-link-icon-hover .icon .circle-no,\n\t\t\t\t\t.fusion-content-boxes-1 .heading .heading-link:hover .content-box-heading {\n\t\t\t\t\t\tcolor: #000000;\n\t\t\t\t\t}\n\t\t\t\t\t.fusion-content-boxes-1 .fusion-content-box-hover .link-area-box-hover .icon .circle-no {\n\t\t\t\t\t\tcolor: #000000 !important;\n\t\t\t\t\t}.fusion-content-boxes-1 .fusion-content-box-hover .link-area-box.link-area-box-hover .fusion-content-box-button {background: #222222;color: #ffffff;}.fusion-content-boxes-1 .fusion-content-box-hover .link-area-box.link-area-box-hover .fusion-content-box-button .fusion-button-text {color: #ffffff;}\n\t\t\t\t\t.fusion-content-boxes-1 .fusion-content-box-hover .link-area-link-icon-hover .heading .icon > span {\n\t\t\t\t\t\tbackground-color: #000000 !important;\n\t\t\t\t\t}\n\t\t\t\t\t.fusion-content-boxes-1 .fusion-content-box-hover .link-area-box-hover .heading .icon > span {\n\t\t\t\t\t\tborder-color: #000000 !important;\n\t\t\t\t\t}<\/style><div class=\"fusion-column content-box-column content-box-column content-box-column-1 col-lg-12 col-md-12 col-sm-12 fusion-content-box-hover content-box-column-last-in-row\"><div class=\"col content-box-wrapper content-wrapper link-area-link-icon icon-hover-animation-fade\" style=\"background-color:rgba(255,255,255,0);\" data-animationOffset=\"100%\"><div class=\"heading icon-left\"><h2 class=\"content-box-heading\" style=\"font-size:18px;line-height:23px;\">1. Give your event a short but unique and memorable name<\/h2><\/div><div class=\"fusion-clearfix\"><\/div><div class=\"content-container\" style=\"color:#747474;\">\n<p>According to Facebook\u2019s events team, shorter event names perform better on the platform. One reason for this might be that 54% of all users only use Facebook through a mobile device \u2013 longer titles typically won\u2019t look good on smaller screens.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-column content-box-column content-box-column content-box-column-2 col-lg-12 col-md-12 col-sm-12 fusion-content-box-hover content-box-column-last-in-row\"><div class=\"col content-box-wrapper content-wrapper link-area-link-icon icon-hover-animation-fade\" style=\"background-color:rgba(255,255,255,0);\" data-animationOffset=\"100%\"><div class=\"heading icon-left\"><h2 class=\"content-box-heading\" style=\"font-size:18px;line-height:23px;\">2. Create an attracting photo cover<\/h2><\/div><div class=\"fusion-clearfix\"><\/div><div class=\"content-container\" style=\"color:#747474;\">\n<p>Use colors, pictures and logos that you know will naturally attract your target audience.<\/p>\n<p>Since your event photo can be displayed in multiple places such as the News Feed and upcoming events section, you need an image that will look great when resized.\u00a0For best results, choose photos that are 1200&#215;628 pixels\u00a0(about a 2:1 ratio).<\/p>\n<\/div><\/div><\/div><div class=\"fusion-column content-box-column content-box-column content-box-column-3 col-lg-12 col-md-12 col-sm-12 fusion-content-box-hover content-box-column-last-in-row\"><div class=\"col content-box-wrapper content-wrapper link-area-link-icon icon-hover-animation-fade\" style=\"background-color:rgba(255,255,255,0);\" data-animationOffset=\"100%\"><div class=\"heading icon-left\"><h2 class=\"content-box-heading\" style=\"font-size:18px;line-height:23px;\">3. Use Facebook\u2019s recognized venue locations<\/h2><\/div><div class=\"fusion-clearfix\"><\/div><div class=\"content-container\" style=\"color:#747474;\">\n<p>When creating your Facebook event, put the exact location of where it will take place. Start by typing the name of the venue and Facebook will autocomplete it with suggestions.<\/p>\n<p>Using the official listing for a venue helps build credibility and recognition, as well as linking the event to a venue Page that typically has its own built-out content, including helpful details like directions and hours.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-column content-box-column content-box-column content-box-column-4 col-lg-12 col-md-12 col-sm-12 fusion-content-box-hover content-box-column-last-in-row\"><div class=\"col content-box-wrapper content-wrapper link-area-link-icon icon-hover-animation-fade\" style=\"background-color:rgba(255,255,255,0);\" data-animationOffset=\"100%\"><div class=\"heading icon-left\"><h2 class=\"content-box-heading\" style=\"font-size:18px;line-height:23px;\">4. Add information to help Facebook share your event<\/h2><\/div><div class=\"fusion-clearfix\"><\/div><div class=\"content-container\" style=\"color:#747474;\">\n<p>In the &#8220;About&#8221; section, expand on the purpose of the event, the date and time. Include a link to your event registration tool. Facebook has an algorithm that will recommend events to users based on a number of factors.<\/p>\n<p>It\u2019s important that event organizers input the correct information about where the event is being held, and when it\u2019s starting so that the algorithm can promote the event.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-column content-box-column content-box-column content-box-column-5 col-lg-12 col-md-12 col-sm-12 fusion-content-box-hover content-box-column-last-in-row\"><div class=\"col content-box-wrapper content-wrapper link-area-link-icon icon-hover-animation-fade\" style=\"background-color:rgba(255,255,255,0);\" data-animationOffset=\"100%\"><div class=\"heading icon-left\"><h2 class=\"content-box-heading\" style=\"font-size:18px;line-height:23px;\">5. Manage permissions for posting on your event<\/h2><\/div><div class=\"fusion-clearfix\"><\/div><div class=\"content-container\" style=\"color:#747474;\">\n<p>When you\u2019re creating a public event, you have the option to only allow hosts to post in the event\u2019s discussions.<\/p>\n<p>The more active the event looks, the more excited people are going to be about it. It\u2019s difficult to spark conversation when people aren\u2019t allowed to post on the event page. You can also post additional information to the event discussions before and after, to help drive interest or activate leads gained from the event.<\/p>\n<p>Making the wall public also allows you to answer questions. Since the posts are public, the event wall serves as a FAQ section for other people that have questions.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-column content-box-column content-box-column content-box-column-6 col-lg-12 col-md-12 col-sm-12 fusion-content-box-hover content-box-column-last-in-row\"><div class=\"col content-box-wrapper content-wrapper link-area-link-icon icon-hover-animation-fade\" style=\"background-color:rgba(255,255,255,0);\" data-animationOffset=\"100%\"><div class=\"heading icon-left\"><h2 class=\"content-box-heading\" style=\"font-size:18px;line-height:23px;\">6. Set a start and end time<\/h2><\/div><div class=\"fusion-clearfix\"><\/div><div class=\"content-container\" style=\"color:#747474;\">\n<p>A start date and time is required for Facebook Events, but setting an end time is optional. As a result, it\u2019s easy for brands to overlook it.<\/p>\n<p>Setting an end time is particularly important if your event happens on multiple days. If you only set the date the event starts, Facebook will automatically set your event to end three hours after the starting time.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-column content-box-column content-box-column content-box-column-7 col-lg-12 col-md-12 col-sm-12 fusion-content-box-hover content-box-column-last content-box-column-last-in-row\"><div class=\"col content-box-wrapper content-wrapper link-area-link-icon icon-hover-animation-fade\" style=\"background-color:rgba(255,255,255,0);\" data-animationOffset=\"100%\"><div class=\"heading icon-left\"><h2 class=\"content-box-heading\" style=\"font-size:18px;line-height:23px;\">7. Use tags and keywords<\/h2><\/div><div class=\"fusion-clearfix\"><\/div><div class=\"content-container\" style=\"color:#747474;\">\n<p>Use relevant tags related to your event \u2014 such as \u201csale\u201d\u2014 to ensure the event gets shared and viewed by the right channels.<\/p>\n<p>Add keywords that users may type into a search bar\u2014just as you\u2019d optimize any page on your website \u2014 and place keywords in your description.<\/p>\n<p>Also, choose the relevant category and Facebook-selected keywords to increase the likelihood that your event will be shown to the right audience.<\/p>\n<\/div><\/div><\/div><style type=\"text\/css\">\n\t\t\t\t\t\t.fusion-content-boxes-1 .fusion-content-box-hover .heading-link:hover .icon i.circle-yes,\n\t\t\t\t\t\t.fusion-content-boxes-1 .fusion-content-box-hover .link-area-box:hover .heading-link .icon i.circle-yes,\n\t\t\t\t\t\t.fusion-content-boxes-1 .fusion-content-box-hover .link-area-link-icon-hover .heading .icon i.circle-yes,\n\t\t\t\t\t\t.fusion-content-boxes-1 .fusion-content-box-hover .link-area-box-hover .heading .icon i.circle-yes {\n\t\t\t\t\t\t\tbackground-color: #000000 !important;\n\t\t\t\t\t\t\tborder-color: #000000 !important;\n\t\t\t\t\t\t}<\/style><div class=\"fusion-clearfix\"><\/div><\/div><div class=\"fusion-text\"><h4><strong>In conclusion<\/strong><\/h4>\n<p>An event is a fantastic opportunity to delight existing customers, while also reaching new audiences and increasing brand awareness.<\/p>\n<p>Now that you know how to create an optimized Facebook event, you will need strategies to increase your Facebook event attendance.<\/p>\n<p>You can read our blog post <a href=\"https:\/\/allsales.ca\/w\/12-strategies-to-drive-up-your-facebook-event-attendance\/\">12 strategies to drive up your Facebook event attendance<\/a> or <a href=\"https:\/\/allsales.ca\/contact\">contact our team of experts<\/a>.<\/p>\n<\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep sep-none\" style=\"margin-left: auto;margin-right: auto;margin-top:40px;\"><\/div><div class=\"fusion-text\"><p>Sources:<\/p>\n<p><a href=\"https:\/\/sproutsocial.com\/insights\/facebook-events\/\" target=\"_blank\" rel=\"noopener noreferrer\">13 Ways to use Facebook events for your brand<\/a><br \/>\n<a href=\"https:\/\/www.bizzabo.com\/blog\/how-to-promote-an-event-on-facebook\/\" target=\"_blank\" rel=\"noopener noreferrer\">How To Promote An Event On Facebook: An Epic Guide<\/a><br \/>\n<a href=\"https:\/\/blog.hubspot.com\/marketing\/promote-event-on-facebook\" target=\"_blank\" rel=\"noopener noreferrer\">7 Effective Ways to Promote an Event on Facebook<\/a><br \/>\n<a href=\"https:\/\/www.agorapulse.com\/blog\/increase-facebook-event-attendance\/\" target=\"_blank\" rel=\"noopener noreferrer\">6 Foolproof Strategies to Increase Your Facebook Event Attendance<\/a><br \/>\n<a href=\"https:\/\/www.socialtables.com\/blog\/event-marketing\/how-to-promote-an-event-on-facebook\/\" target=\"_blank\" rel=\"noopener noreferrer\">How to Promote an Event on Facebook in 21 Different Ways<\/a><\/p>\n<\/div><div class=\"fusion-clearfix\"><\/div>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":1214,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":""},"categories":[7],"tags":[],"_links":{"self":[{"href":"https:\/\/allsales.ca\/w\/wp-json\/wp\/v2\/posts\/1211"}],"collection":[{"href":"https:\/\/allsales.ca\/w\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/allsales.ca\/w\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/allsales.ca\/w\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/allsales.ca\/w\/wp-json\/wp\/v2\/comments?post=1211"}],"version-history":[{"count":7,"href":"https:\/\/allsales.ca\/w\/wp-json\/wp\/v2\/posts\/1211\/revisions"}],"predecessor-version":[{"id":1229,"href":"https:\/\/allsales.ca\/w\/wp-json\/wp\/v2\/posts\/1211\/revisions\/1229"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/allsales.ca\/w\/wp-json\/wp\/v2\/media\/1214"}],"wp:attachment":[{"href":"https:\/\/allsales.ca\/w\/wp-json\/wp\/v2\/media?parent=1211"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/allsales.ca\/w\/wp-json\/wp\/v2\/categories?post=1211"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/allsales.ca\/w\/wp-json\/wp\/v2\/tags?post=1211"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}