Have you ever asked yourself: How many times does a consumer need to see my ad before buying my product?<\/p>\n
A well-known concept in marketing, called the Rule of 7, states that a brand has to come into contact with a prospective client at least 7 time before the client will consider buying a product or service.<\/strong><\/p>\n Other articles talk of 9 or even 10 times. According to a study carried out by Meta, Facebook ads are more effective after 5 or 6 views.<\/strong><\/p>\n Whatever the number, everyone knows that frequency is the best way for consumers to remember a brand or even an offer. Whether it\u2019s Coke or McDonald\u2019s, the brands that are seen the most often are the most successful. This is for the simple reason that the more well-known a brand is, the more consumers will trust it\u2014even if they only know the name of the product.<\/p>\n Repetition enables to build brand awareness.<\/strong><\/p>\n<\/div> Marketing Mix<\/strong><\/p>\n After repetition, another essential element for advertising success is the marketing mix.<\/strong> In today\u2019s digital world where multiple channels like websites, promotional newsletters, social media and videos can all deliver the same message, it\u2019s even easier to reach an effective level of repetition.<\/p>\n In order to reach the most people and anchor your brand in their minds and memory<\/strong>, you need to multiply the channels\/modes of communication<\/strong> because by doing this, you\u2019re using repetition in your advertising.<\/p>\n<\/div> Smart Ideas<\/strong><\/p>\n To ensure the success of your next sale, here are the elements you\u2019ll want to have in place:<\/p>\n<\/div>