If you place an ad on TV, do you really know how many people you\u2019re reaching?<\/p>\n
Consumers change channels during ads, watch their TV shows later (without the ads or by fast-forwarding over the ad block) or don\u2019t pay attention at all, looking at their phone instead.<\/span><\/p>\n Let\u2019s say you\u2019ve chosen to place an ad on the radio instead because it\u2019s less expensive. Again, do you know exactly how many people have heard your ad? Is it really your target audience? Were they paying attention? Was your ad played at a peak listening time?<\/strong><\/span><\/p>\n And what about web advertising? What are the advantages of investing your budget in that?<\/strong><\/p>\n<\/div> Be able to quantify, analyse and calculate your ROI (return on investment)<\/b><\/p>\n In a web ad, the number of impressions is a difficult figure to evaluate\u2014just like in TV or radio ads. Still, the web allows you to go further, like, for example, telling you the number of clicks on your ad.<\/span><\/p>\n The number of clicks provides you with precious information:<\/strong><\/p>\n In a TV or radio campaign, it\u2019s impossible for you to access this data.\u00a0<\/strong><\/p>\n<\/div> For your next sale to be a success, here is what needs to be put in place:<\/strong><\/p>\n<\/div>\n