The retail industry has experienced an unprecedented evolution over the past few years. Even before the impact of the pandemic, consumers were already turning away from the traditional in-store shopping experience. We need only to think of the shopping mall, a model dating back to the 50s that\u2019s no longer a good fit for today\u2019s consumers.<\/p>\n
In-store customer traffic was already noticeably declining well before COVID-19. According to a study by Deloitte, \u201cshopping mall customer traffic fell by 22% between 2018 and 2019,\u201d reaching 42% in 2020 as compared to 2019.<\/strong><\/p>\n Consumers\u2019 habits have changed, and if companies want to keep up a solid growth rhythm, they\u2019re going to need to adapt.<\/p>\n Let\u2019s look at 6 reasons why in-store customer traffic isn\u2019t what it used to be (and don\u2019t worry\u2014we promise to give you solutions further down!)<\/strong><\/p>\n<\/div>