{"id":1501,"date":"2024-05-15T15:17:56","date_gmt":"2024-05-15T19:17:56","guid":{"rendered":"https:\/\/allsales.ca\/w\/?p=1501"},"modified":"2024-06-10T11:04:27","modified_gmt":"2024-06-10T15:04:27","slug":"how-to-stand-out-in-a-competitive-market","status":"publish","type":"post","link":"https:\/\/allsales.ca\/w\/how-to-stand-out-in-a-competitive-market\/","title":{"rendered":"How to stand out in a competitive market"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\"  style='background-color: rgba(255,255,255,0);background-position: center center;background-repeat: no-repeat;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;'><div class=\"fusion-builder-row fusion-row \"><div  class=\"fusion-layout-column fusion_builder_column fusion_builder_column_1_1 fusion-builder-column-1 fusion-one-full fusion-column-first fusion-column-last 1_1\"  style='margin-top:0px;margin-bottom:20px;'>\n\t\t\t\t\t<div class=\"fusion-column-wrapper\" style=\"padding: 0px 0px 0px 0px;background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;\"   data-bg-url=\"\">\n\t\t\t\t\t\t<div class=\"fusion-text\"><p id=\"ember287\" class=\"ember-view reader-content-blocks__paragraph\">You already know that the retail business is getting tougher, and grabbing your customers&#8217; attention is not getting easier! When you&#8217;re holding a sale, it&#8217;s essential to stand out from the competition!<\/p>\n<h5 id=\"ember288\" class=\"ember-view reader-content-blocks__heading-2\">Here&#8217;s how to stand out and optimize your sales.<\/h5>\n<\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep sep-none\" style=\"margin-left: auto;margin-right: auto;margin-top:20px;\"><\/div><div class=\"fusion-text\"><h5 id=\"ember290\" class=\"ember-view reader-content-blocks__heading-1\">Target your ad opportunity<\/h5>\n<p id=\"ember291\" class=\"ember-view reader-content-blocks__paragraph\">Do you want to advertise just to advertise, or do you want it to be EFFECTIVE and reach the RIGHT PEOPLE?<\/p>\n<p id=\"ember292\" class=\"ember-view reader-content-blocks__paragraph\">That&#8217;s what we thought. You want to invest your time and money in the RIGHT PLACE. <strong>Increasing your advertising budget is not the only solution; <\/strong>targeting remains essential so that your sale is shown to the people most likely to be interested in it and thus obtain a better return on investment.<\/p>\n<h4 id=\"ember294\" class=\"ember-view reader-content-blocks__heading-2\">\ud83d\udca1 Smart ideas<\/h4>\n<ul>\n<li>Choose the specific media that perhaps reach fewer listeners, but more targeted ones. <strong>The ad will cost less and will target the qualified consumers who are ready to buy.<\/strong><\/li>\n<li>Adding a personalized mailing to your <a class=\"app-aware-link \" href=\"http:\/\/allsales.ca\/\" target=\"_self\" rel=\"noopener\" data-test-app-aware-link=\"\">allsales.ca<\/a> package offers you a low-cost way to reach a clientele that\u2019s interested in what you have to offer. <strong>With an average open rate of 45%, a targeted mailing is a personalized e-mail containing information about your sale\u2014and it will help you stand out from the competition!<\/strong><\/li>\n<\/ul>\n<\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep sep-none\" style=\"margin-left: auto;margin-right: auto;margin-top:20px;\"><\/div><div class=\"fusion-text\"><h5 id=\"ember297\" class=\"ember-view reader-content-blocks__heading-1\">Advertise your sale in advance<\/h5>\n<p id=\"ember298\" class=\"ember-view reader-content-blocks__paragraph\">Once you have chosen the right media to promote your sale, it is important to advertise your sale in advance.<\/p>\n<p id=\"ember299\" class=\"ember-view reader-content-blocks__paragraph\">By allowing your customers to make their plans in advance, more of them will come to your sale. If your competitors advertise their sale before you do, customers will already have planned on going there or buying the products they need at that sale. By getting the word out to customers before your competitors, it\u2019s very probable that they\u2019ll choose to come to your sale instead of to one at another company.<\/p>\n<h4 id=\"ember301\" class=\"ember-view reader-content-blocks__heading-2\">\ud83d\udca1Smart ideas<\/h4>\n<ul>\n<li>According to our years of experience, <strong>advertising your sale at least 2 weeks in advance<\/strong> gives better results.<\/li>\n<li>Continue posting during your sale to provide a <strong>continuous reminder <\/strong>to your customers and prevent them from thinking your sale is over.<\/li>\n<\/ul>\n<\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep sep-none\" style=\"margin-left: auto;margin-right: auto;margin-top:20px;\"><\/div><div class=\"fusion-text\"><h5 id=\"ember304\" class=\"ember-view reader-content-blocks__heading-1\">Repeat, repeat, repeat<\/h5>\n<p id=\"ember305\" class=\"ember-view reader-content-blocks__paragraph\">A well-known concept in marketing, called the Rule of 7, states that a brand has to come into contact with <strong>a prospective client at least 7 times before the client will consider buying a product or service.<\/strong><\/p>\n<p id=\"ember306\" class=\"ember-view reader-content-blocks__paragraph\">In order to reach the most people and anchor your brand in their minds and memory, you need to multiply the channels\/modes of communication because by doing this, you\u2019re using repetition in your advertising.<\/p>\n<h4 id=\"ember308\" class=\"ember-view reader-content-blocks__paragraph\">\ud83d\udca1 Smart ideas<\/h4>\n<ul>\n<li>Make sure your communication channels allow you to <strong>reach your clientele everywhere and on all kinds of device<\/strong>s (updated website, consistent presence on social media, growing and regular newsletter, etc.).<\/li>\n<li>Reach <strong>at least 5 repetitions <\/strong>with your customers by using all the channels you have (promote your sale in your newsletter and social media platforms, Facebook or Google Ads campaign, etc).<\/li>\n<\/ul>\n<\/div><div class=\"fusion-clearfix\"><\/div>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\"  style='background-color: rgba(255,255,255,0);background-position: center center;background-repeat: no-repeat;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;'><div class=\"fusion-builder-row fusion-row \"><div  class=\"fusion-layout-column fusion_builder_column fusion_builder_column_1_3 fusion-builder-column-2 fusion-one-third fusion-column-first 1_3\"  style='margin-top:0px;margin-bottom:20px;width:33.33%;width:calc(33.33% - ( ( 4% + 4% ) * 0.3333 ) );margin-right: 4%;'>\n\t\t\t\t\t<div class=\"fusion-column-wrapper\" style=\"padding: 0px 0px 0px 0px;background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;\"   data-bg-url=\"\">\n\t\t\t\t\t\t<div class=\"fusion-clearfix\"><\/div>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><div  class=\"fusion-layout-column fusion_builder_column fusion_builder_column_1_3 fusion-builder-column-3 fusion-one-third 1_3\"  style='margin-top:0px;margin-bottom:20px;width:33.33%;width:calc(33.33% - ( ( 4% + 4% ) * 0.3333 ) );margin-right: 4%;'>\n\t\t\t\t\t<div class=\"fusion-column-wrapper\" style=\"padding: 0px 0px 0px 0px;background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;\"   data-bg-url=\"\">\n\t\t\t\t\t\t<div class=\"fusion-button-wrapper\"><style type=\"text\/css\">.fusion-button.button-1 {border-radius:2px;}<\/style><a class=\"fusion-button button-flat fusion-button-default-size button-default button-1 fusion-button-default-span fusion-button-default-type\" target=\"_self\" href=\"https:\/\/allsales.ca\/contact\"><span class=\"fusion-button-text\">Contact us NOW to make your sale a success!<\/span><\/a><\/div><div class=\"fusion-clearfix\"><\/div>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><div  class=\"fusion-layout-column fusion_builder_column fusion_builder_column_1_3 fusion-builder-column-4 fusion-one-third fusion-column-last 1_3\"  style='margin-top:0px;margin-bottom:20px;width:33.33%;width:calc(33.33% - ( ( 4% + 4% ) * 0.3333 ) );'>\n\t\t\t\t\t<div class=\"fusion-column-wrapper\" style=\"padding: 0px 0px 0px 0px;background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;\"   data-bg-url=\"\">\n\t\t\t\t\t\t<div class=\"fusion-clearfix\"><\/div>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><\/div><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":1502,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":""},"categories":[7],"tags":[],"_links":{"self":[{"href":"https:\/\/allsales.ca\/w\/wp-json\/wp\/v2\/posts\/1501"}],"collection":[{"href":"https:\/\/allsales.ca\/w\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/allsales.ca\/w\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/allsales.ca\/w\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/allsales.ca\/w\/wp-json\/wp\/v2\/comments?post=1501"}],"version-history":[{"count":4,"href":"https:\/\/allsales.ca\/w\/wp-json\/wp\/v2\/posts\/1501\/revisions"}],"predecessor-version":[{"id":1506,"href":"https:\/\/allsales.ca\/w\/wp-json\/wp\/v2\/posts\/1501\/revisions\/1506"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/allsales.ca\/w\/wp-json\/wp\/v2\/media\/1502"}],"wp:attachment":[{"href":"https:\/\/allsales.ca\/w\/wp-json\/wp\/v2\/media?parent=1501"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/allsales.ca\/w\/wp-json\/wp\/v2\/categories?post=1501"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/allsales.ca\/w\/wp-json\/wp\/v2\/tags?post=1501"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}