Facebook is not your best ally when it comes to promoting your sale. Creating an event page is not a bad choice in itself, but it won’t be enough to ensure traffic to your sale.<\/p>\n
First, because Facebook\u2019s organic reach is in constant decline<\/strong>. According to a Hootsuite and We are Social report, the reach was at only 7.7% in 2018. Not that much, we agree.<\/p>\n In July 2023, the Facebook organic reach was at 2.58%, and is now at 1,52% in 2024.<\/p>\n This tells us that less and less people will see your event<\/strong>.<\/p>\n Here is an example. If you have 5,000 followers on your page, about 76 people will actually see your posts<\/strong>.<\/p>\n Next, we must considerate the\u00a0engagement rate<\/strong>, which is the number of interactions (likes, comments, shares) generated by content relative to its reach, the number of followers, and the size of the audience reached.<\/p>\n According to the Hootsuite and We are Social report, the average engagement rate for an organic post was 0.08% for pages with less than 100,000 followers at the end of 2020.<\/p>\n In 2024, it’s aroung 0.06%<\/strong>. On your page with 5,000 followers, we’re talking about an average of 3 interactions per post<\/strong>. Unfortunately, these statistics are expected to decline in the coming years.<\/p>\n If you create an event for your sale this year, very few consumers will be exposed to it.<\/p>\n Not to mention that the consumers reached may not be the ones interested in coming at your sale.<\/p>\n<\/div> To ensure good traffic at your next sale, here is a method guaranteed to give you maximum visibility.<\/p>\n You can easily create your ad in just a few minutes!<\/p>\n<\/div>But there is worst…<\/h4>\n
Very disapointing!<\/h4>\n
\ud83d\udca1 SMART IDEA<\/h4>\n
A 2-week advertising campaign on allsales.ca allows you to reach 100,000 ready-to-buy consumers, including more than 71,000 newsletter subscribers!<\/h6>\n