{"id":1765,"date":"2025-05-14T13:39:53","date_gmt":"2025-05-14T17:39:53","guid":{"rendered":"https:\/\/allsales.ca\/w\/?p=1765"},"modified":"2025-05-14T13:39:53","modified_gmt":"2025-05-14T17:39:53","slug":"i-posted-on-social-media-so-i-did-my-promo","status":"publish","type":"post","link":"https:\/\/allsales.ca\/w\/i-posted-on-social-media-so-i-did-my-promo\/","title":{"rendered":"I Posted on Social Media, So I Did My Promo?"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\"  style='background-color: rgba(255,255,255,0);background-position: center center;background-repeat: no-repeat;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;'><div class=\"fusion-builder-row fusion-row \"><div  class=\"fusion-layout-column fusion_builder_column fusion_builder_column_1_1 fusion-builder-column-1 fusion-one-full fusion-column-first fusion-column-last 1_1\"  style='margin-top:0px;margin-bottom:20px;'>\n\t\t\t\t\t<div class=\"fusion-column-wrapper\" style=\"padding: 0px 0px 0px 0px;background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;\"   data-bg-url=\"\">\n\t\t\t\t\t\t<style type=\"text\/css\"><\/style><div class=\"fusion-title title fusion-title-1 fusion-title-text fusion-title-size-one\" style=\"margin-top:0px;margin-bottom:31px;\"><h1 class=\"title-heading-left\" style=\"margin:0;\"><h5><b>A Common Mistake\u2026 That Can Be Costly<\/b><\/h5><\/h1><div class=\"title-sep-container\"><div class=\"title-sep sep-\" style=\"border-color:#e0dede;\"><\/div><\/div><\/div><div class=\"fusion-text\"><p><span style=\"font-weight: 400;\">Many entrepreneurs and retailers mistakenly believe that a simple post on their social media\u2014whether it\u2019s <\/span><b>Facebook<\/b><span style=\"font-weight: 400;\">, <\/span><b>Instagram<\/b><span style=\"font-weight: 400;\">, or <\/span><b>TikTok<\/b><span style=\"font-weight: 400;\">\u2014is enough to promote their sale, discounts, or event.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s fast, free, and it \u201creaches\u201d their followers\u2026 or so they think.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The truth is, as of <\/span><b>2025, the average organic reach of a Facebook post is under 2%<\/b><span style=\"font-weight: 400;\">. That means if your page has 1,000 followers, only about 20 of them will actually see your post in their feed\u2014and even fewer will click on it.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The same reality applies to Instagram and TikTok. Algorithms prioritize content from friends or viral videos. Your business posts are competing with thousands of others\u2014usually more entertaining, more engaging\u2026 and therefore ranked higher.<\/span><\/p>\n<\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep sep-none\" style=\"margin-left: auto;margin-right: auto;margin-top:20px;\"><\/div><style type=\"text\/css\"><\/style><div class=\"fusion-title title fusion-title-2 fusion-title-text fusion-title-size-one\" style=\"margin-top:0px;margin-bottom:31px;\"><h1 class=\"title-heading-left\" style=\"margin:0;\"><h5><b>Why Aren\u2019t Your Posts Being Seen?<\/b><\/h5><\/h1><div class=\"title-sep-container\"><div class=\"title-sep sep-\" style=\"border-color:#e0dede;\"><\/div><\/div><\/div><div class=\"fusion-text\"><p><span style=\"font-weight: 400;\">All social media platforms rely on <\/span><b>algorithms<\/b><span style=\"font-weight: 400;\"> that decide <\/span><b>who sees your content, when, and how often<\/b><span style=\"font-weight: 400;\">. It\u2019s not about your effort or your product quality\u2014it\u2019s about signals like likes, shares, comments, and watch time.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\ud83d\udc49 The reality? Most people don\u2019t open TikTok or Instagram to look for ads.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">They\u2019re there to be entertained, follow influencers, or scroll through content. <\/span><b>Your promotional message isn\u2019t what they\u2019re actively looking for.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">On Facebook, it\u2019s even more extreme: business pages are barely shown unless you pay to be seen\u2014hence the infamous 2% reach stat.<\/span><\/p>\n<\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep sep-none\" style=\"margin-left: auto;margin-right: auto;margin-top:20px;\"><\/div><style type=\"text\/css\"><\/style><div class=\"fusion-title title fusion-title-3 fusion-title-text fusion-title-size-one\" style=\"margin-top:0px;margin-bottom:31px;\"><h1 class=\"title-heading-left\" style=\"margin:0;\"><h5><b>One Post Isn\u2019t Enough<\/b><\/h5><\/h1><div class=\"title-sep-container\"><div class=\"title-sep sep-\" style=\"border-color:#e0dede;\"><\/div><\/div><\/div><div class=\"fusion-text\"><p><span style=\"font-weight: 400;\">You might be thinking: \u201cNo problem, I\u2019ll just post more often.\u201d That\u2019s a nice idea\u2026 but it still won\u2019t guarantee results.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Why?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Because in marketing, <\/span><b>repetition is key<\/b><span style=\"font-weight: 400;\">\u2014and it has to happen <\/span><b>across different channels<\/b><span style=\"font-weight: 400;\">, at the <\/span><b>right time<\/b><span style=\"font-weight: 400;\">, and with an <\/span><b>attentive, targeted audience<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Big brands know this: for a message to stick, a consumer needs to see it <\/span><b>at least 5 to 7 times<\/b><span style=\"font-weight: 400;\">. And on social media, even if you post every day, it\u2019s unlikely your audience will see your content that often\u2014unless you pay to promote every post.<\/span><\/p>\n<\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep sep-none\" style=\"margin-left: auto;margin-right: auto;margin-top:20px;\"><\/div><style type=\"text\/css\"><\/style><div class=\"fusion-title title fusion-title-4 fusion-title-text fusion-title-size-one\" style=\"margin-top:0px;margin-bottom:31px;\"><h1 class=\"title-heading-left\" style=\"margin:0;\"><h5><b>The Solution: A Strong Media Mix<\/b><\/h5><\/h1><div class=\"title-sep-container\"><div class=\"title-sep sep-\" style=\"border-color:#e0dede;\"><\/div><\/div><\/div><div class=\"fusion-text\"><p><span style=\"font-weight: 400;\">To get real results, you need to multiply your touchpoints. That\u2019s where a <\/span><b>strategic media mix<\/b><span style=\"font-weight: 400;\"> comes in\u2014blending different channels to amplify your visibility and maximize conversions.<\/span><\/p>\n<h6><b>1. Paid Social Media: Facebook, Instagram, TikTok<\/b><\/h6>\n<p><span style=\"font-weight: 400;\">Social media is still a powerful tool\u2014if you invest in <\/span><b>paid ads<\/b><span style=\"font-weight: 400;\"> with proper targeting:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Reach the right people at the right time.<\/span>&nbsp;<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Control your budget and optimize in real time.<\/span>&nbsp;<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Target based on age, location, interests, or behavior.<\/span>&nbsp;<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">But social media should <\/span><b>never be your only strategy<\/b><span style=\"font-weight: 400;\">. It\u2019s one tool among many.<\/span><\/p>\n<h6><b>2. Email Marketing: Your Most Profitable Channel<\/b><\/h6>\n<p><span style=\"font-weight: 400;\">Unlike social platforms, <\/span><b>you own your email list<\/b><span style=\"font-weight: 400;\">. You\u2019re communicating directly with your customers\u2014no algorithm gatekeepers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\ud83d\udc49 <\/span><b>But to keep your email marketing effective, it must evolve.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s essential to <\/span><b>grow and renew your subscriber list<\/b><span style=\"font-weight: 400;\"> continuously. Why? Because over time, some contacts become inactive or disengaged. If your list doesn\u2019t grow, your results will stall.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To keep your email list thriving:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Add signup prompts on your website, social pages, and checkout pages.<\/span>&nbsp;<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Offer incentives (like a welcome discount) for new subscribers.<\/span>&nbsp;<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Collect emails during events or in-store visits.<\/span>&nbsp;<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Work with specialized platforms like <\/span><i><span style=\"font-weight: 400;\">lesventes.ca<\/span><\/i><span style=\"font-weight: 400;\"> to reach new customers and grow your list automatically.<\/span>&nbsp;<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\ud83d\udca1 <\/span><b>A profitable email list is a living list.<\/b><span style=\"font-weight: 400;\"> Feed it, grow it, and it becomes a long-term sales engine.<\/span><\/p>\n<h6><b>3. Targeted Ads on Specialized Platforms<\/b><\/h6>\n<p><span style=\"font-weight: 400;\">When promoting sales, local events, or online deals, you need to reach shoppers who are <\/span><b>actively looking to buy<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\ud83d\udca1 That\u2019s where a platform like <a href=\"https:\/\/allsales.ca\" target=\"_blank\" rel=\"noopener\"><strong>allsale<\/strong><\/a><\/span><b>s.ca<\/b><span style=\"font-weight: 400;\"> makes a huge difference.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It allows you to:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Reach over 200,000 qualified shoppers per month.<\/span>&nbsp;<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Promote your offer across its website, mobile app, newsletter, and social media.<\/span>&nbsp;<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Target by location, product category, and shopping interests.<\/span>&nbsp;<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Be visible to an audience that\u2019s already <\/span><b>in buying mode<\/b><span style=\"font-weight: 400;\">.<\/span>&nbsp;<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Unlike Instagram or TikTok, where people scroll mindlessly, <\/span><i><span style=\"font-weight: 400;\">lesventes.ca<\/span><\/i><span style=\"font-weight: 400;\"> users are there <\/span><b>specifically to find deals<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep sep-none\" style=\"margin-left: auto;margin-right: auto;margin-top:20px;\"><\/div><style type=\"text\/css\"><\/style><div class=\"fusion-title title fusion-title-5 fusion-title-text fusion-title-size-one\" style=\"margin-top:0px;margin-bottom:31px;\"><h1 class=\"title-heading-left\" style=\"margin:0;\"><h5><b>Regain Control of Your Marketing<\/b><\/h5><\/h1><div class=\"title-sep-container\"><div class=\"title-sep sep-\" style=\"border-color:#e0dede;\"><\/div><\/div><\/div><div class=\"fusion-text\"><p><span style=\"font-weight: 400;\">Social media has its place, but it <\/span><b>shouldn\u2019t be your only strategy<\/b><span style=\"font-weight: 400;\">. Too many businesses rely solely on TikTok or Instagram\u2014and wonder why their sales aren\u2019t growing.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In marketing, the golden rules remain:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u2705 Be seen by the right person, at the right time, with the right message.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To do that, you need:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Tools you control (your website, your email list).<\/span>&nbsp;<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">A strategy with multiple touchpoints (media mix).<\/span>&nbsp;<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Platforms that place your message in front of an attentive audience (<\/span><i><span style=\"font-weight: 400;\">like <a href=\"https:\/\/allsales.ca\" target=\"_blank\" rel=\"noopener\">allsales.ca<\/a><\/span><\/i><span style=\"font-weight: 400;\">).<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p>\n<\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep sep-none\" style=\"margin-left: auto;margin-right: auto;margin-top:20px;\"><\/div><style type=\"text\/css\"><\/style><div class=\"fusion-title title fusion-title-6 fusion-title-text fusion-title-size-one\" style=\"margin-top:0px;margin-bottom:31px;\"><h1 class=\"title-heading-left\" style=\"margin:0;\"><h5><b>\u00a0Promotion Takes More Than a Post<\/b><\/h5><\/h1><div class=\"title-sep-container\"><div class=\"title-sep sep-\" style=\"border-color:#e0dede;\"><\/div><\/div><\/div><div class=\"fusion-text\"><p><span style=\"font-weight: 400;\">Posting on TikTok, Instagram, or Facebook is <\/span><b>not<\/b><span style=\"font-weight: 400;\"> a marketing strategy\u2014it\u2019s <\/span><b>one small tactic<\/b><span style=\"font-weight: 400;\"> within a larger plan.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\ud83d\udce3 If you want to increase your sales, attract more customers, build loyalty, and grow\u2026 you need a winning combination: email marketing + paid social + targeted ads + specialized platforms.<\/span><\/p>\n<\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep sep-none\" style=\"margin-left: auto;margin-right: auto;margin-top:20px;\"><\/div><style type=\"text\/css\"><\/style><div class=\"fusion-title title fusion-title-7 fusion-title-text fusion-title-size-one\" style=\"margin-top:0px;margin-bottom:31px;\"><h1 class=\"title-heading-left\" style=\"margin:0;\"><h5><b>Final Thought: Our Experience Is Now Your Advantage<\/b><\/h5><\/h1><div class=\"title-sep-container\"><div class=\"title-sep sep-\" style=\"border-color:#e0dede;\"><\/div><\/div><\/div><div class=\"fusion-text\"><h6><b>Our 15 years of experience with social media taught us this exact lesson.<\/b><\/h6>\n<p><span style=\"font-weight: 400;\">That\u2019s why we\u2019ve evolved our communication strategy over the years to build the <\/span><b>ideal media mix<\/b><span style=\"font-weight: 400;\">\u2014one that actually delivers results.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Today, we offer you this <\/span><b>optimized communication system<\/b><span style=\"font-weight: 400;\"> every time you publish a sale or promotion on <a href=\"https:\/\/allsales.ca\" target=\"_blank\" rel=\"noopener\"><em>allsale<\/em><\/a><\/span><i><span style=\"font-weight: 400;\">s.ca<\/span><\/i><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And the best part? <\/span><b>Everything is automated.<\/b><b><br \/>\n<\/b><span style=\"font-weight: 400;\"> You don\u2019t need to lift a finger to be featured on:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Our website<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Our newsletter<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Our mobile app<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Our social platforms (Facebook, Instagram, Pinterest)<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\ud83c\udfaf <\/span><b>Ready to get results? Let\u2019s go.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Tap into multi-platform visibility, reach qualified buyers, and see your next sale take off.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"> \ud83d\udc49<\/span><a href=\"https:\/\/lesventes.ca\/app-advertisers\"> <span style=\"font-weight: 400;\">Post your next promotion on <em>allsale<\/em><\/span><i><span style=\"font-weight: 400;\">s.ca<\/span><\/i><\/a><span style=\"font-weight: 400;\"> and experience the difference.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Got questions? Want help creating your ad?<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><a href=\"https:\/\/allsales.ca\/contact\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\"> Our team is here and ready to support you\u2014every step of the way.<\/span><\/a><\/p>\n<\/div><div class=\"fusion-clearfix\"><\/div>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":1766,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":""},"categories":[7],"tags":[],"_links":{"self":[{"href":"https:\/\/allsales.ca\/w\/wp-json\/wp\/v2\/posts\/1765"}],"collection":[{"href":"https:\/\/allsales.ca\/w\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/allsales.ca\/w\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/allsales.ca\/w\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/allsales.ca\/w\/wp-json\/wp\/v2\/comments?post=1765"}],"version-history":[{"count":1,"href":"https:\/\/allsales.ca\/w\/wp-json\/wp\/v2\/posts\/1765\/revisions"}],"predecessor-version":[{"id":1768,"href":"https:\/\/allsales.ca\/w\/wp-json\/wp\/v2\/posts\/1765\/revisions\/1768"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/allsales.ca\/w\/wp-json\/wp\/v2\/media\/1766"}],"wp:attachment":[{"href":"https:\/\/allsales.ca\/w\/wp-json\/wp\/v2\/media?parent=1765"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/allsales.ca\/w\/wp-json\/wp\/v2\/categories?post=1765"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/allsales.ca\/w\/wp-json\/wp\/v2\/tags?post=1765"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}