{"id":1975,"date":"2026-04-21T18:00:10","date_gmt":"2026-04-21T22:00:10","guid":{"rendered":"https:\/\/allsales.ca\/w\/?p=1975"},"modified":"2026-04-21T18:05:13","modified_gmt":"2026-04-21T22:05:13","slug":"discount-customers-are-not-bad-customers-they-are-different-customers","status":"publish","type":"post","link":"https:\/\/allsales.ca\/w\/discount-customers-are-not-bad-customers-they-are-different-customers\/","title":{"rendered":"Discount Customers Are Not \u201cBad\u201d Customers \u2014 They Are Different Customers"},"content":{"rendered":"

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There is a phrase we\u2019ve heard hundreds of times over the past 16 years.<\/span>
\n<\/span> It always comes from a brilliant, hardworking retailer who has built something solid.<\/span>
\n<\/span> And it holds them back without them even realizing it.<\/span><\/p>\n

\u201cI don\u2019t want to run too many sales\u2026 I\u2019ll train my customers to never pay full price.\u201d<\/span><\/p>\n

That sentence sounds reasonable. It feels like wisdom. It resembles discipline.<\/span>
\n<\/span> But it is wrong.<\/span><\/p>\n

Not slightly wrong. Fundamentally wrong. And this belief, when left uncorrected, costs retailers thousands of dollars in lost revenue every year.<\/span><\/p>\n

Here\u2019s why \u2014 and more importantly, here\u2019s how the most strategic retailers manage the reality of their two customer segments intelligently.<\/strong><\/span><\/p>\n<\/div>

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