In this article<\/p>\n
- \n
- 1. 2009: a family project that never stopped moving<\/a><\/li>\n
- 2. 2013-2014: an unexpected accelerator<\/a><\/li>\n
- 3. Innovating for consumers, one update at a time<\/a><\/li>\n
- 4. Innovating for advertisers: a platform that never sits still<\/a><\/li>\n
- 5. 17 years later: still moving<\/a><\/li>\n<\/ul>\n<\/div>\n
<\/p>\n
On September 19, 2009, lesventes.ca and allsales.ca went live for the first time. Seventeen years later, the core mission hasn’t changed: helping consumers find the best deals, and helping retailers get in front of them. What has changed is pretty much everything else \u2014 the website, the newsletter, the advertiser platform, the mobile app, and the list keeps going.<\/p>\n
To mark our 17th anniversary, we went digging through our archives. What stands out isn’t a company that found a formula and repeated it for 17 years \u2014 it’s a company that has never stopped updating itself.<\/p>\n
<\/p>\n
\nIn short: since 2009, allsales.ca has reworked its website five times, redesigned its newsletter the same number of times, launched a mobile app, built a full advertiser platform, and kept improving it year after year. This habit of constantly reinventing itself is at the heart of what sets allsales.ca apart in its field.<\/p>\n<\/div>\n
<\/p>\n
2009: a family project that doesn’t stop moving<\/h2>\n
\nallsales.ca started as a family project, launched on September 19, 2009. Less than six weeks later, the company earned its first media mention, on Radio-Canada’s Pour le plaisir \u2014 and early subscribers were already asking for a newsletter.<\/p>\n<\/div>\n
That first newsletter, sent as plain text, got its first HTML design by September 2010, to mark the company’s first anniversary. Barely a year after launch, the habit was already set: keep updating rather than coast on what already worked.<\/p>\n
Its social media presence didn’t lag behind either: the lesventes.ca<\/a> & allsales.ca<\/a> Facebook pages went live on September 23, 2009, just four days after the site launched. Long before social media became essential for retailers, allsales.ca was already there.<\/p>\n
That habit never let up. The lesventes.ca & allsales.ca blogs launched in January 2011. Then, in January 2012, barely two years after launch, the site went through its second full version \u2014 this time built on a proprietary content management system rather than an off-the-shelf solution. The newsletter, meanwhile, got its fourth design by November 2012.<\/p>\n
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2013-2014: an unexpected accelerator<\/h2>\n
\nBy 2013, lesventes.ca was already in good shape \u2014 but the team was looking for a boost to accelerate its growth.<\/p>\n<\/div>\n
The growth that followed showed up in very tangible ways: in September 2013, lesventes.ca moved into a location in downtown Saint-Lambert, leaving its more modest beginnings behind. Its audience followed the same trajectory \u2014 Facebook likes crossed 10,000 in May 2013, then 20,000 by October 2014. To mark its 5th anniversary in September 2014, the company held a major Inspiring Woman contest at Montreal’s Grande Braderie fashion event, a tradition that repeated every year through 2017.<\/p>\n
In September 2017, allsales.ca launched its Instagram account<\/a> \u2014 once again, a new platform adopted as soon as it became relevant for reaching consumers.<\/p>\n
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Innovating for consumers, one update at a time<\/h2>\n
\nIn March 2015, allsales.ca launched its mobile app for iOS and Android \u2014 quickly recognized as one of the top apps on Google Play. The app then went through a complete interface overhaul in 2018, followed by a second one in 2023, with a steady stream of updates and new features in between.<\/p>\n<\/div>\n
![\"\"](\"https:\/\/allsales.ca\/w\/wp-content\/uploads\/2026\/09\/Image2-article17ans-lesventes.png\")
<\/p>\nThe website experience follows the same spirit of continuous improvement. allsales.ca built a user account system on its website, letting visitors create a profile and choose to follow the sales that interest them, with email notifications. That same feature was later added to the mobile app, so users can choose exactly the content they want to receive.<\/p>\n
What sets allsales.ca apart is continuous improvement. Every consumer-facing improvement benefits advertisers directly: the smoother the experience, the more the audience stays engaged and comes back.<\/p>\n
<\/p>\n
Innovating for advertisers: a platform that never sits still<\/h2>\n
\nallsales.ca built two distinct tools for its advertisers: a business blog, dedicated to advice and industry news (launched in January 2020), and an advertiser platform<\/a>, the transactional tool where you manage your ads. That platform went through a complete overhaul officially launched in February 2023, followed by a steady wave of improvements: a Tutorials section in August 2023, a Resources section in October 2023, the ability to edit an ad mid-campaign starting January 2024, and a dedicated FAQ in February 2024.<\/p>\n<\/div>\n
![\"\"](\"https:\/\/allsales.ca\/w\/wp-content\/uploads\/2026\/09\/Image3-article17ans-lesventes.png\")
<\/p>\nThis period also saw the birth of tools designed to pass 17 years of expertise directly on to advertisers, like the practical guide How to Ensure the Success of Your Sale and Its Advertising<\/em><\/a>, published in September 2023, which gathers the best tips accumulated since the very first launch.<\/p>\n
The pace hasn’t slowed down \u2014 and the habit of following trends rather than watching them go by shows up again here. In May 2023, as TikTok became a must-have channel for reaching new audiences, allsales.ca opened its account<\/a> \u2014 hitting the one-million-view mark by April 2024 \u2014 followed, in June 2024, by the launch of a second account, @lesventesmarketing<\/a>, this one dedicated specifically to businesses looking to take their marketing strategy further.<\/p>\n
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- 2. 2013-2014: an unexpected accelerator<\/a><\/li>\n