{"id":940,"date":"2020-01-23T14:09:51","date_gmt":"2020-01-23T19:09:51","guid":{"rendered":"https:\/\/allsales.ca\/w\/?p=940"},"modified":"2021-03-01T11:25:53","modified_gmt":"2021-03-01T16:25:53","slug":"key-elements-to-a-successful-ad-text","status":"publish","type":"post","link":"https:\/\/allsales.ca\/w\/key-elements-to-a-successful-ad-text\/","title":{"rendered":"7 Key Elements to a Successful Ad Text"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\"  style='background-color: rgba(255,255,255,0);background-position: center center;background-repeat: no-repeat;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;'><div class=\"fusion-builder-row fusion-row \"><div  class=\"fusion-layout-column fusion_builder_column fusion_builder_column_1_1 fusion-builder-column-1 fusion-one-full fusion-column-first fusion-column-last 1_1\"  style='margin-top:0px;margin-bottom:20px;'>\n\t\t\t\t\t<div class=\"fusion-column-wrapper\" style=\"padding: 0px 0px 0px 0px;background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;\"   data-bg-url=\"\">\n\t\t\t\t\t\t<div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep sep-none\" style=\"margin-left: auto;margin-right: auto;margin-top:;margin-bottom:20px;\"><\/div><div class=\"fusion-text\"><p>You\u2019re planning a sale, a promotion and want to advertise it on the web? Whether it&#8217;s for a search engine ad, social media ad or a website ad a good text is key to your ad campaign success. Do not underestimate the power of a well written ad text. The body text should attract the attention of the right clientele and encourage consumers to take action.<\/p>\n<p>Here are 7 key elements to a successful ad text!<\/p>\n<\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep sep-none\" style=\"margin-left: auto;margin-right: auto;margin-top:;margin-bottom:20px;\"><\/div><div class=\"fusion-content-boxes content-boxes columns row fusion-columns-1 fusion-columns-total-7 fusion-content-boxes-1 content-boxes-icon-with-title content-left\" data-animationOffset=\"100%\" style=\"margin-top:0px;margin-bottom:-5px;\"><style type=\"text\/css\">.fusion-content-boxes-1 .heading .content-box-heading {color:#333333;}\n\t\t\t\t\t.fusion-content-boxes-1 .fusion-content-box-hover .link-area-link-icon-hover .heading .content-box-heading,\n\t\t\t\t\t.fusion-content-boxes-1 .fusion-content-box-hover .link-area-link-icon-hover .heading .heading-link .content-box-heading,\n\t\t\t\t\t.fusion-content-boxes-1 .fusion-content-box-hover .link-area-box-hover .heading .content-box-heading,\n\t\t\t\t\t.fusion-content-boxes-1 .fusion-content-box-hover .link-area-box-hover .heading .heading-link .content-box-heading,\n\t\t\t\t\t.fusion-content-boxes-1 .fusion-content-box-hover .link-area-link-icon-hover.link-area-box .fusion-read-more,\n\t\t\t\t\t.fusion-content-boxes-1 .fusion-content-box-hover .link-area-link-icon-hover.link-area-box .fusion-read-more::after,\n\t\t\t\t\t.fusion-content-boxes-1 .fusion-content-box-hover .link-area-link-icon-hover.link-area-box .fusion-read-more::before,\n\t\t\t\t\t.fusion-content-boxes-1 .fusion-content-box-hover .fusion-read-more:hover:after,\n\t\t\t\t\t.fusion-content-boxes-1 .fusion-content-box-hover .fusion-read-more:hover:before,\n\t\t\t\t\t.fusion-content-boxes-1 .fusion-content-box-hover .fusion-read-more:hover,\n\t\t\t\t\t.fusion-content-boxes-1 .fusion-content-box-hover .link-area-box-hover.link-area-box .fusion-read-more,\n\t\t\t\t\t.fusion-content-boxes-1 .fusion-content-box-hover .link-area-box-hover.link-area-box .fusion-read-more::after,\n\t\t\t\t\t.fusion-content-boxes-1 .fusion-content-box-hover .link-area-box-hover.link-area-box .fusion-read-more::before,\n\t\t\t\t\t.fusion-content-boxes-1 .fusion-content-box-hover .link-area-link-icon-hover .icon .circle-no,\n\t\t\t\t\t.fusion-content-boxes-1 .heading .heading-link:hover .content-box-heading {\n\t\t\t\t\t\tcolor: #000000;\n\t\t\t\t\t}\n\t\t\t\t\t.fusion-content-boxes-1 .fusion-content-box-hover .link-area-box-hover .icon .circle-no {\n\t\t\t\t\t\tcolor: #000000 !important;\n\t\t\t\t\t}.fusion-content-boxes-1 .fusion-content-box-hover .link-area-box.link-area-box-hover .fusion-content-box-button {background: #222222;color: #ffffff;}.fusion-content-boxes-1 .fusion-content-box-hover .link-area-box.link-area-box-hover .fusion-content-box-button .fusion-button-text {color: #ffffff;}\n\t\t\t\t\t.fusion-content-boxes-1 .fusion-content-box-hover .link-area-link-icon-hover .heading .icon > span {\n\t\t\t\t\t\tbackground-color: #000000 !important;\n\t\t\t\t\t}\n\t\t\t\t\t.fusion-content-boxes-1 .fusion-content-box-hover .link-area-box-hover .heading .icon > span {\n\t\t\t\t\t\tborder-color: #000000 !important;\n\t\t\t\t\t}<\/style><div class=\"fusion-column content-box-column content-box-column content-box-column-1 col-lg-12 col-md-12 col-sm-12 fusion-content-box-hover content-box-column-last-in-row\"><div class=\"col content-box-wrapper content-wrapper link-area-link-icon icon-hover-animation-fade\" style=\"background-color:rgba(255,255,255,0);\" data-animationOffset=\"100%\"><div class=\"heading icon-left\"><h2 class=\"content-box-heading\" style=\"font-size:18px;line-height:23px;\">1. Title<\/h2><\/div><div class=\"fusion-clearfix\"><\/div><div class=\"content-container\" style=\"color:#747474;\">\n<p>The title is an important component as it is the first thing that will catch the consumers attention. The title must include keywords such as the type of product and the discount offered. For example: Women&#8217;s clothing clearance 50% discount or 40-75% discount sale on coats.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-column content-box-column content-box-column content-box-column-2 col-lg-12 col-md-12 col-sm-12 fusion-content-box-hover content-box-column-last-in-row\"><div class=\"col content-box-wrapper content-wrapper link-area-link-icon icon-hover-animation-fade\" style=\"background-color:rgba(255,255,255,0);\" data-animationOffset=\"100%\"><div class=\"heading icon-left\"><h2 class=\"content-box-heading\" style=\"font-size:18px;line-height:23px;\">2. Brand names<\/h2><\/div><div class=\"fusion-clearfix\"><\/div><div class=\"content-container\" style=\"color:#747474;\">\n<p>If you offer popular brands, it is important to mention them in your advertising text. Brand names are part of the most selling items on sale. Ads that mention popular brands always outperform other ads.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-column content-box-column content-box-column content-box-column-3 col-lg-12 col-md-12 col-sm-12 fusion-content-box-hover content-box-column-last-in-row\"><div class=\"col content-box-wrapper content-wrapper link-area-link-icon icon-hover-animation-fade\" style=\"background-color:rgba(255,255,255,0);\" data-animationOffset=\"100%\"><div class=\"heading icon-left\"><h2 class=\"content-box-heading\" style=\"font-size:18px;line-height:23px;\">3. Discount offered<\/h2><\/div><div class=\"fusion-clearfix\"><\/div><div class=\"content-container\" style=\"color:#747474;\">\n<p>The discount offered should be clearly stated in an easy-to-understand fashion so that consumers will have a good idea of \u200b\u200bthe savings to be made. Your goal is to describe the discount as simple and concise as possible so there is no confusion avoiding customers to leave your sale empty-handed and frustrated with their experience.<\/p>\n<p>Several expressions can be used to promote a discount, for example:<\/p>\n<ul>\n<li><em>Discounts up to 50% on women clothing: dresses, coats, pants and more.<\/em><\/li>\n<li><em>Enjoy 40 to 70% off on everything in store.<\/em><\/li>\n<\/ul>\n<p>If discounted prices are more attractive, you can use them:<\/p>\n<ul>\n<li><em>Tops at $15, dresses &amp; pants at $25.<\/em><\/li>\n<li><em>Shirts starting at $20, pants starting at $30, coats starting at $55.<\/em><\/li>\n<\/ul>\n<\/div><\/div><\/div><div class=\"fusion-column content-box-column content-box-column content-box-column-4 col-lg-12 col-md-12 col-sm-12 fusion-content-box-hover content-box-column-last-in-row\"><div class=\"col content-box-wrapper content-wrapper link-area-link-icon icon-hover-animation-fade\" style=\"background-color:rgba(255,255,255,0);\" data-animationOffset=\"100%\"><div class=\"heading icon-left\"><h2 class=\"content-box-heading\" style=\"font-size:18px;line-height:23px;\">4. Type of sale<\/h2><\/div><div class=\"fusion-clearfix\"><\/div><div class=\"content-container\" style=\"color:#747474;\">\n<p>It is important to mention what type of sale you are having. This allows consumers to better know what to expect.<\/p>\n<p>For example, <strong>online sales<\/strong> are attractive to people who want to avoid crowds and shop from the comfort of their home. Online sales can attract a larger audience because more people can benefit from your offer even if they are located far from your business.<\/p>\n<p><strong>Warehouse sales<\/strong> usually offer surplus inventory, previous collections or end of line products. The discounts are at least 40% and can go up to 75%. They usually offer a large inventory and different sizes and colors of the same product.<\/p>\n<p><strong>Sample sales<\/strong> offer similar discounts to warehouse sales, but merchandise is limited to one or few items per style.<\/p>\n<p><strong>Liquidation sales<\/strong> offer the biggest discounts. They can go up to 90%. The merchandise offered is usually end of lines, unsold items, older or slightly damaged items. A liquidation sale can also be used in the process of a company selling its assets in order to pay back creditors. To promote a liquidation sale, use expressions such as: Everything must go, Last chance, Liquidation sale wholesale closeout deals etc.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-column content-box-column content-box-column content-box-column-5 col-lg-12 col-md-12 col-sm-12 fusion-content-box-hover content-box-column-last-in-row\"><div class=\"col content-box-wrapper content-wrapper link-area-link-icon icon-hover-animation-fade\" style=\"background-color:rgba(255,255,255,0);\" data-animationOffset=\"100%\"><div class=\"heading icon-left\"><h2 class=\"content-box-heading\" style=\"font-size:18px;line-height:23px;\">5. Dates<\/h2><\/div><div class=\"fusion-clearfix\"><\/div><div class=\"content-container\" style=\"color:#747474;\">\n<p>It&#8217;s a good idea to include dates in your text to encourage consumers to act quickly or to help them plan their shopping. To create a sense of urgency, you can use expressions like <em>3 days only<\/em> or <em>for a limited time<\/em>. If your sale lasts for a long time, you can focus on the start date or the end date. For example :<\/p>\n<ul>\n<li>Starting January 10th, take advantage of these incredible discounts!<\/li>\n<li>Get 50% off until January 31 only!<\/li>\n<\/ul>\n<\/div><\/div><\/div><div class=\"fusion-column content-box-column content-box-column content-box-column-6 col-lg-12 col-md-12 col-sm-12 fusion-content-box-hover content-box-column-last-in-row\"><div class=\"col content-box-wrapper content-wrapper link-area-link-icon icon-hover-animation-fade\" style=\"background-color:rgba(255,255,255,0);\" data-animationOffset=\"100%\"><div class=\"heading icon-left\"><h2 class=\"content-box-heading\" style=\"font-size:18px;line-height:23px;\">6. Exclusive products<\/h2><\/div><div class=\"fusion-clearfix\"><\/div><div class=\"content-container\" style=\"color:#747474;\">\n<p>Do you offer exclusive products such as, made in Quebec, organic, etc.? If you do, mention it in your ad, it will certainly make you stand out among the advertisers already present on the web and reach people sensitive to these characteristics.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-column content-box-column content-box-column content-box-column-7 col-lg-12 col-md-12 col-sm-12 fusion-content-box-hover content-box-column-last content-box-column-last-in-row\"><div class=\"col content-box-wrapper content-wrapper link-area-link-icon icon-hover-animation-fade\" style=\"background-color:rgba(255,255,255,0);\" data-animationOffset=\"100%\"><div class=\"heading icon-left\"><h2 class=\"content-box-heading\" style=\"font-size:18px;line-height:23px;\">7. Call to action<\/h2><\/div><div class=\"fusion-clearfix\"><\/div><div class=\"content-container\" style=\"color:#747474;\">\n<p>All your ad campaigns and content should have call to actions designed to drive action. The two main goals of any CTA is: tell the users what they have to do and give them the motivation to do what you want them to do.<\/p>\n<p>Examples:<\/p>\n<ul>\n<li><em>For a limited time only<\/em><\/li>\n<li><em>Limited-edition products<\/em><\/li>\n<li><em>Take advantage of these great savings<\/em><\/li>\n<li><em>Hurry, limited quantities! Prices this good will not last<\/em><\/li>\n<li><em>Limited offer<\/em><\/li>\n<\/ul>\n<\/div><\/div><\/div><style type=\"text\/css\">\n\t\t\t\t\t\t.fusion-content-boxes-1 .fusion-content-box-hover .heading-link:hover .icon i.circle-yes,\n\t\t\t\t\t\t.fusion-content-boxes-1 .fusion-content-box-hover .link-area-box:hover .heading-link .icon i.circle-yes,\n\t\t\t\t\t\t.fusion-content-boxes-1 .fusion-content-box-hover .link-area-link-icon-hover .heading .icon i.circle-yes,\n\t\t\t\t\t\t.fusion-content-boxes-1 .fusion-content-box-hover .link-area-box-hover .heading .icon i.circle-yes {\n\t\t\t\t\t\t\tbackground-color: #000000 !important;\n\t\t\t\t\t\t\tborder-color: #000000 !important;\n\t\t\t\t\t\t}<\/style><div class=\"fusion-clearfix\"><\/div><\/div><div class=\"fusion-text\"><p>In conclusion, do not forget to remain clear and concise in your advertising text. Make sure to focus on the key elements mentioned above, they will allow you to attract the right customers and make a real success of your advertising campaign.<\/p>\n<p>You wish to advertise a sale, promotion, clearance\u00a0 &amp; you need help writing or designing your ad? Contact our expert team!<\/p>\n<\/div><div class=\"fusion-button-wrapper fusion-aligncenter\"><style type=\"text\/css\">.fusion-button.button-1 {border-radius:2px;}<\/style><a class=\"fusion-button button-flat fusion-button-default-size button-default button-1 fusion-button-default-span fusion-button-default-type\" target=\"_blank\" rel=\"noopener noreferrer\" href=\"https:\/\/allsales.ca\/contact\"><span class=\"fusion-button-text\">Contact allsales.ca<\/span><\/a><\/div><div class=\"fusion-clearfix\"><\/div>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":1028,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":""},"categories":[7],"tags":[],"_links":{"self":[{"href":"https:\/\/allsales.ca\/w\/wp-json\/wp\/v2\/posts\/940"}],"collection":[{"href":"https:\/\/allsales.ca\/w\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/allsales.ca\/w\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/allsales.ca\/w\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/allsales.ca\/w\/wp-json\/wp\/v2\/comments?post=940"}],"version-history":[{"count":13,"href":"https:\/\/allsales.ca\/w\/wp-json\/wp\/v2\/posts\/940\/revisions"}],"predecessor-version":[{"id":943,"href":"https:\/\/allsales.ca\/w\/wp-json\/wp\/v2\/posts\/940\/revisions\/943"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/allsales.ca\/w\/wp-json\/wp\/v2\/media\/1028"}],"wp:attachment":[{"href":"https:\/\/allsales.ca\/w\/wp-json\/wp\/v2\/media?parent=940"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/allsales.ca\/w\/wp-json\/wp\/v2\/categories?post=940"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/allsales.ca\/w\/wp-json\/wp\/v2\/tags?post=940"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}