12 strategies to drive up your Facebook event attendance

Change your business’ page tabs so your Events are listed first when people find your business page. Share and pin your event to the top of your business page.

You should post about your event regularly, sharing updates of the event to your main Page while linking back to it and posting new updates to the actual event page, too.

As people engage with content on your event’s page, this may also show up in newsfeeds of their friends, increasing the visibility of your event even further.

Scheduling updates and reminders ahead of time is a great way to stay on top of cut-off date reminders, countdown posts, and similar content.

Give attendees a sneak preview of what’s to come by posting short time-lapse videos. In addition to getting registered attendees excited for the event, teaser videos can help drum up new interest as well.

It’s important to create discussion around your event because public events above a certain size can no longer send out notifications to the entire list of interested people. Instead, update attendees using the “Discussion” feed.

Post questions, conversational prompts, or other content that encourages members of the Facebook event page to open up.

Regularly check and respond to posts and community activity. If attendees or potential attendees have questions, answer them. The more the audience sees you engaging on Facebook event activity, the more empowered they may feel to post their own content or ask a question of their own.

If you’ve created a Facebook group for your business, this could be a good opportunity to broadcast your event to audiences who’ve already proven an interest in your brand.

Additionally, if you’re a member of a Facebook group made up of people you believe would truly find an interest in your event, go ahead and share your event there as a member post.

However, make sure your post is authentic and helpful to the topic at-hand. Be careful not to overdo it, particularly if it doesn’t feel relevant to the other topics being discussed in the group.

Copy the link and paste it into an email newsletter, or alternative channels to broadcast it to existing leads.

Come up with a creative, easy-to-remember event hashtag. Keep it short and catchy if you’re looking for an event hashtag that sticks. Encourage Facebook users to share content with the hashtag on various social media platforms and to tag your Facebook event page.

Cross-promoting your event on other platforms is always a good move; some brands’ audiences will be more active on Instagram. Add a link to your Facebook Events page in your Instagram profile, and post pictures to promote it.

Don’t underestimate how effective hashtags can be when you want to increase attendance, especially for local events. Make sure to use a combination of #megasale #warehousesale #buylocal and a location-specific hashtag #Montreal #Toronto.

Invite friends, family, and colleagues to say they’re attending the event before you dive headfirst into advertising it. This will help the event gain traction a little quicker by inspiring that FOMO, boosting event attendance in the long run.

One sure-fire opportunity to reach new audiences is by asking another business or influencer in the industry to co-host or sponsor your event.

This can help you increase the amount of people who hear about your event, and it can also make the event itself more valuable.