5 Mistakes That Keep You From Getting Noticed Online

…and how to fix them today to attract more customers

You’re organizing a warehouse sale or an in-store event.
You post on social media, send out a newsletter, maybe even create a Facebook event… but the results fall short. Foot traffic is low, and sales are slow.

And you’re asking yourself:
“Why isn’t it working?”

Good news: the problem isn’t your product.
It’s not your offer. And it’s definitely not your customers.

In most cases, the issue lies in a few invisible but critical mistakes that hurt your visibility and block your results.

Here are the most common ones — and more importantly: how to fix them now so your next sale performs better.

You’re not repeating your message enough

The reality? One post is never enough.

Studies show that a customer needs to see your message 5 to 10 times before taking action.
If you’re only posting once, or a few days before your sale, you’re missing the opportunity to build momentum.

What to do instead:

Schedule multiple reminders: before, during, and even on the final day of your sale.
Use different channels: social media, email, website — and especially specialized platforms like allsales.ca, where people are already shopping for deals.

Reuse your best visuals across platforms to build familiarity and brand recognition.

Your branding is unclear

If your business isn’t recognizable at a glance, you lose impact.

Changing tone, visuals, or messaging too often creates confusion. And in today’s noisy digital world, clarity and consistency always win.

What to do instead:

Choose 2 to 3 core brand colors, a consistent font, and stick with them.
Always include your logo or business name on your visuals.
Make it clear what you’re offering — and who it’s for.

Ask yourself this: without reading the caption, could someone recognize that the post is from your business?

Your visuals are too generic

Blurry, crowded, or impersonal images won’t stop the scroll.

Your visuals are your first impression — and you only get one chance to make it count. If your image doesn’t grab attention within seconds, it gets ignored.

What to do instead:

Use real photos of your products, even simple smartphone shots, as long as they’re clear and well-lit.
Include text on your image: discounts, brand names, limited-time offers.
Adjust your format to the platform: single image, carousel, story, short video, etc.

Tools like Canva or Mojo make it easy to design attractive visuals in just a few clicks — no graphic designer needed.

Your message is too vague

“In-store sale! Everything must go!”

But who is this for? What products? What’s the actual deal?

Generic messages don’t speak to anyone in particular. To grab attention, your offer must be clear, targeted, and specific.

What to do instead:

Highlight product categories, featured brands, and price ranges.
Include a differentiator: exclusive items, Quebec-made, major discounts, limited stock.

Speak directly to a specific audience: women, families, sports lovers, décor enthusiasts, etc.

You rely only on social media

Creating a Facebook event or boosting a post isn’t a strategy.

Facebook’s organic reach is under 5%. That means most of your followers don’t even see your content.

What to do instead:

Complement your social posts with high-performance tools: email campaigns, targeted advertising, or platforms like allsales.ca that reach consumers actively looking for deals.
Create a structured sequence: announcement, reminder, last chance.
Track your results: clicks, conversions, foot traffic — these are the numbers that matter.

Pro tip: Instead of relying on random posts, invest in a structured plan that actually delivers return on your time and budget.

In Summary

Want more customers at your next sale? Start by fixing these five key areas:

Repeat your message consistently
Build a strong, recognizable brand identity
Use clear, compelling visuals
Speak directly to your ideal customer
Think beyond social media — and build a simple, structured strategy