This past July 18, Les Affaires published an article relating the unfortunate experience of Francois Lambert who, after being hacked, lost control of his Facebook page.
At that time, François Lambert’s business strategy was primarily dependent on social media. “It has a major impact. You can easily lose 75% of your revenue,” the businessman told Les Affaires.
More recently, it was Parc Safari’s turn to lose control of their page. On August 7, the park posted this announcement on the landing page of their website:
August 7, 2023
Parc Safari’s Facebook page has been hacked.
The most recent posts are not ours, we cannot remove them and no longer have access to private messages.
Facebook Technical Services has been contacted and should fix the situation, but we don’t have a timeline for the resolution.
For any questions, you can write to us on Instagram or Threads, or call 450-247-2727
Thank you for your understanding.
As of today, it appears that Parc Safari has still not managed to regain control of their page.
These situations are becoming more and more frequent, explains François Charron, expert and web columnist, in another article in Les Affaires from July 28.
“It’s happening more and more. If we made a graph, we’d see an arrow going up, up, up? Why? Because identity theft is incredibly lucrative,” explains Mr. Charron quite simply.
And what does Facebook do in these cases? François Lambert has questions about that. “You can’t count on Facebook’s support. It makes no sense that I’ve sent 45 e-mails and have 15 open tickets. I’m trying to understand, but I just can’t. It makes no sense to see ads running on my page right now. There’s no logic to it and Facebook just lets them run.
Just like Francois Lambert’s company, Parc Safari and most other companies, you certainly invest a great deal of time and money into your social media. Even if it’s an excellent way to reach your audience, it’s dangerous to count on it for everything.
Why? For this simple reason: you don’t have complete control over it and when you lose it, you lose everything.
What’s the solution?
At allsales.ca, social media is of course included in our range of communication methods. However, we quickly realized that it would be better not to put all our eggs in one basket.
We’ve put in place a strategy that includes a mix of various communication channels. These are tools over which we have 100% control, like our newsletter and blogs. We also establish partnerships with local companies.
How can you be sure to stay in control of your communication channels?
1. Put best practices in place to prevent your Facebook page from being hacked.
- Make sure that all the people who have access to the Business Page have secured their Facebook account with a complex password and two-factor authentication.
- Regularly examine the page’s roles and authorizations.
- Sensitize your employees to not accept friend requests from people they don’t know and to be careful of suspicious links and malware.
- Set up Trusted Contacts.
2. Review your communication and sales strategy.
- Put in place other communication and sales tools that you have 100% control over, like e-mail campaigns or a blog.
- Intentionally choose multiple communication channels: Facebook, Instagram, TikTok, ads on Quebec sites, ads on search engines.
Even more control over your ads with allsales.ca
Our advertiser platform allows you to have complete control over your ad!
You can:
- Create your own ad campaign and increase visibility depending on your budget,
- See the results of your campaign in real time,
- Communicate with us at any time,
- Build your own mailing list with our new e-mail notification system. With each new campaign, users who follow your sale will receive an e-mail notification about your sale.
Social Contact