You’re preparing your warehouse sale this spring and thinking:
“I’ll send an email to my loyal customers, that should be enough!”
“I’ll create a Facebook event, and the crowd will follow!”
If only it were that simple… 
The problem? Your loyal customers don’t need to buy at every sale, and on Facebook, organic reach is less than 2% on average! In other words, most people won’t even see your announcement!
So, how do you ensure maximum foot traffic? Here are the best strategies to attract customers and maximize your sales!
Why an Email and a Facebook Event Aren’t Enough?
The Myth of the All-Powerful Newsletter
Sending an email to your subscribers is a good idea, but it’s not enough. Why?
- Only 22% of recipients open an email on average.
- Not all of your subscribers need to buy at every sale.
- One email isn’t enough: Your customers receive dozens of emails daily!
The Illusion of a Facebook Event
Creating a Facebook event makes you feel like everyone will be aware, but the reality is quite different:
- Less than 2% of your followers will see your event.
- Even if people click “Interested”, there’s no guarantee they will attend!
- Facebook limits organic visibility to encourage businesses to pay for ads.
So, what’s the solution? Multiply your channels and tactics! 
The Best Strategy to Attract Customers to Your Warehouse Sale
Announce Your Sale in Advance
Many businesses wait until the last minute, which is a critical mistake.
Why announce early?
Customers can plan their visit.
You avoid the competition (if a competitor announces before you, they capture attention first).
You can build anticipation: Create excitement with strategic reminders!
Repetition, Repetition, Repetition!
A brand must interact with a prospect at least 7 times before they consider making a purchase.
Solution: Use multiple communication channels to create a repetition effect:
Multiple emails: One announcement + strategic reminders.
Facebook and Instagram ads: To boost visibility for your event.
Ads on specialized platforms like allsales.ca.
Google Ads: To capture people actively searching for sales.
Target the Right People
One of the biggest issues with poorly optimized campaigns is bad targeting.
Local ads: Target a radius around your sale (e.g., 20-50 km).
Retargeting: Show your ads to people who have already visited your site or clicked on your email.
Targeted email campaigns: On allsales.ca, targeted emails have an open rate of 45%, compared to 15-20% for a general email blast.
How to Properly Structure Your Marketing Campaign?
Step 1 – Planning (3-4 Weeks Before the Sale)
- Create your Facebook event with an eye-catching image and an optimized description.
- Prepare your first email campaign (newsletter + targeted sends).
- Launch a Facebook Ads and Google Ads campaign to start reaching your audience.
- Advertise on allsales.ca: It’s the go-to platform to reach shoppers actively looking for deals!
Why Advertise on allsales.ca?
Highly targeted audience: You reach people actively searching for deals and sales.
Massive reach: Up to 200,000 shoppers per month visit the platform to find the best sales.
Multi-channel presence: Your ad appears on the website, newsletter (71,000 subscribers), social media, and mobile app.
Best return on investment: An ad on lesventes.ca costs less than a mass campaign and reaches the right audience.
Expert support: Get professional advice to optimize your ad and maximize your results.
Pro tip: Combine your allsales.ca ad with a targeted email send, which can reach an open rate of 45% thanks to intelligent targeting based on consumer behavior.
Launching a campaign on allsales.ca now = more visibility and more sales! 
Step 2 – Teasing and Reminders (1-2 Weeks Before the Sale)
- Post regular content on your social media (e.g., Instagram stories, TikTok videos).
- Send a second email with more details about the sale.
- Boost your Facebook event with paid ads to increase visibility.
- Use retargeting to reach people who have already shown interest.
Step 3 – Final Push (3 Days Before the Sale)
- Send a final email with a strong call-to-action (“It’s happening this weekend!”).
- Update your Facebook event with a final post (“Don’t miss out tomorrow!”).
- Remind customers with last-minute ads (Google, Facebook, Instagram).
Step 4 – Sale Day
- Post live content on social media (stories, videos, photos).
- Encourage customers to share their experience using a special hashtag.
Mistakes to Avoid 
Relying solely on Facebook
Solution: Diversify your communication channels!
Announcing too late
Solution: Start at least 3-4 weeks in advance.
Not investing in advertising
Solution: Allocate a budget for Facebook, Google, and specialized platform ads.
Ignoring reminders and repetition
Solution: Send multiple reminders via emails, ads, and social media.
The Key to Success 
A single email and a Facebook event will never guarantee a successful warehouse sale. The real formula for success is:
Plan early
Create repetition
Use multiple channels
Precisely target your audience
Optimize your ads and invest wisely
Don’t leave your sale to chance! Apply these strategies and watch your foot traffic skyrocket!
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