Being Last Minute Makes You Lose Money

You are planning a sale in the upcoming days and have been so busy you forgot to work on its advertisement?

Unfortunately, all the efforts you put in getting that sale ready will not be rewarded at their fair value. Here is why:

Short duration = Small results

The duration of your advertisement has a direct impact on the traffic at your sale. When you advertise for a shorter period of time, you have less visibility, which means less potential clients will be likely to see your ad and go to your sale.

Last minute = Less choices

When you advertise at the last minute, the advertising options are limited. You will then need to use instant media and the best visibility options will probably be already sold.

Short deadlines = Frequents mistakes

By waiting until the last minute to work on your advertising visuals and texts, you don’t have time to use your creativity at its full potential! Plus, the risk of making mistakes is higher when you work on short deadlines.

Customers informed late = No time at their agenda

If you advertise too close to the date of your sale, some customers may not have time to fit it into their schedule.

Competitors advertise before you = Lost clients

If your competitors advertise their sales before you do, the customers may have already planned going or may have already bought the products they need.

Here is a summary of the advantages of planning the advertising of your sale in advance.

Your ad could then be broadcast for a longer period of time and will reach more people, which will allow you to get better traffic and more sales.
By planning your campaign in advance, you will have more advertising options available.
You will have time to create eye-catching visuals and texts and will therefore reduce the risk of errors.
By allowing your customers to plan ahead, more of them will come to your sale.
By informing consumers before your competitors, they will most likely make the decision to go to your sale rather than another company’s.