Black Friday remains one of the most important sales events for retailers across Canada. As the holiday shopping season ramps up, businesses face rising [...]

It was a freezing Thursday morning in November. Marc-André, owner of a clothing store on the South Shore, stared at his empty [...]

Back-to-School, a Key Moment for Retailers Every year, back-to-school season represents one of the most profitable times for retailers. After the holiday season [...]

Imagine this: you run a manufacturing SME in a Canadian city. Your warehouse is overflowing with seasonal surplus, and every idle pallet is [...]

Sales periods are golden opportunities to boost your revenue, clear inventory, and attract new customers. But not all discount strategies are created equal. The [...]

It’s common to hear business owners say: "I don’t promote my sales; I don’t make any profit on those sales." At first glance, that [...]

With rising prices, budget restrictions, and fierce competition, every dollar spent on advertising must yield a solid return. Fortunately, it's entirely possible to generate [...]

We post every day… but is it actually generating sales?” You’ve probably asked yourself (or your team) this question. It’s often said that social [...]

A Common Mistake… That Can Be Costly Many entrepreneurs and retailers mistakenly believe that a simple post on their social media—whether it’s Facebook, [...]