Social media is a vital tool for promoting your brand and activating your target audience. Among the numerous tactics you can choose from to [...]

Black Friday, the #1 sales event, is over, but there’s still inventory to liquidate. Many retailers tend to invest less in their marketing strategies [...]

This past July 18, Les Affaires published an article relating the unfortunate experience of Francois Lambert who, after being hacked, lost control of his [...]

Like all businesses, you want your sale to be a success. But how can you stand out in an increasingly competitive market? Here are [...]

You’ve certainly heard about Law 25, otherwise known as the “Law regarding the protection of personal information in the private sector.” If you own [...]

Is the labour shortage impacting your company? Are you wondering how to adapt to this situation? The labour shortage that took off during the [...]

With the recent news that Montreal will implement opt-in policy for Publisac and other flyers, it is very likely that several other cities in [...]

In a market that’s more and more saturated, with customers whose habits are constantly evolving, and with the explosion of possible means of communication, [...]

You are planning a sale in the upcoming days and have been so busy you forgot to work on its advertisement? Unfortunately, [...]