Why Now Is the Perfect Time for One Last Marketing Push
January is coming to an end. The sales are on, and retailers have begun clearing out winter inventory… but many are hesitant to continue or increase their advertising.
Yet now is the ideal time for one final push.
Let’s debunk the most common myths about this crucial sales period—and explore why acting now can make all the difference.
❌ MYTH #1: Everyone is running sales already—there’s no point in advertising more
✅ REALITY: That’s exactly why you need to stand out
When everyone is advertising at the same time, those who stay visible until the end capture the attention of last-minute shoppers, deal hunters, and impulse buyers.
Many shoppers actually wait until the final days to take advantage of the best deals—or simply shop late out of habit.
👉 The bulk of your sales could still be ahead.
❌ MYTH #2: I don’t have enough stock left to justify advertising
✅ REALITY: You can still do a lot with a little
Even with limited stock, you can drive strong results by:
- Highlighting the last remaining models or sizes
- Targeting loyal customers looking for one more deal
- Attracting last-minute seasonal shoppers
The truth is: it’s better to sell what you can now than to stash it away and risk never selling it at all.
❌ MYTH #3: I’ll keep unsold winter stock for next year
✅ REALITY: Holding on to old inventory ties up your cash
Storing leftover winter stock for months comes with real costs:
- Physical storage (rent, boxes, warehouse space)
- Insurance, heating, maintenance
- Depreciation (seasonal styles lose value fast)
- Tied-up capital
Unsold products = money sitting idle.
Selling now, even at a deeper discount, brings in cash you can use to prepare for spring, restock, or reinvest.
❌ MYTH #4: I don’t have time to launch another campaign
✅ REALITY: You don’t need hours—you need the right tools
With allsales.ca, you can:
- Create a promotion in just a few minutes
- Use our design tool or let our team build your visuals
- Automatically get exposure on our website, mobile app, email newsletter, and social media
If you’re short on time, we can handle everything for you.
One campaign can reach over 200,000 shoppers actively looking for deals.
❌ MYTH #5: My winter advertising budget is already spent
✅ REALITY: A small investment can still go a long way
At the end of the season, every dollar counts. That’s why it’s smart to:
- Target a qualified, ready-to-buy audience
- Stay visible across multiple platforms at once
- Quickly turn your inventory into cash
💡 A targeted email via lesventes.ca can reach open rates up to 45%, resulting in high conversion with minimal cost.
Why act now?
- Shoppers are still in sale mode
- They’re looking for the final winter deals
- They want to save money before spring collections arrive
Meanwhile, is your winter stock sitting still?
Now’s the time to move it.
End-of-season strategies that work
Here are a few tactics to help you make the most of these final weeks:
✅ Create urgency
Examples: “3 days only”, “Ends January 31st”, “Final clearance”
✅ Use progressive markdowns
Start at 40%, then move to 60% or more to finish strong
✅ Stay visible across channels
Don’t go quiet just because your sale is halfway through
✅ Repurpose your existing content
You don’t have to start from scratch—consistency drives results
✅ Leverage allsales.ca tools
One ad = exposure across web, mobile, email, and social media
🔔 Don’t let your sale end quietly.
You still have time to:
- Drive strong last-minute foot traffic
- Clear out leftover winter stock profitably
- Turn your unsold products into cash to fuel your spring strategy
And if you’re short on time, we’re here to help.
Social Contact