How to Create a Multi-Channel Strategy to Be Everywhere Your Customers Are

Today, online visibility no longer relies on a single action or a single platform.
Consumers move between Google, social media, email, and specialized websites — and they rarely make a purchase decision at the first point of contact.

👉 That’s why a multi-channel strategy has become essential for any business looking to increase its online visibility, attract more customers, and generate more sales.

In this article, you’ll discover how to build an effective multi-channel strategy, which channels to prioritize, and how allsales.ca perfectly illustrates a profitable and efficient multi-channel advertising approach.

What Is a Multi-Channel Strategy?

A multi-channel strategy (also known as an omnichannel strategy) consists of delivering the same marketing message across multiple complementary channels, in order to reach customers where they actually are.

The goal is not to be everywhere randomly, but to:

• multiply touchpoints

• improve brand recall

• build trust

• maximize conversions

💡 In digital marketing, we often refer to the 5 to 7 touchpoints rule:
A consumer typically needs to see an offer several times before taking action.

Without a multi-channel strategy, your message gets lost.
With a well-structured strategy, your visibility grows exponentially.

Choosing the Right Channels for an Effective Multi-Channel Advertising Strategy

💻 Digital Advertising: The Foundation of Your Online Marketing Strategy

The web remains the most powerful medium for reaching a targeted audience and accurately measuring results.

Google Ads

Google Ads allows you to capture customers actively searching for a solution, promotion, or sale — at the exact moment of intent.

Common search queries include:

• warehouse sale

• furniture liquidation

• clothing deals

• sales near me

👉 Ideal for generating qualified clicks and fast conversions.

Facebook and Instagram Ads

Social media plays an important role in an omnichannel strategy, mainly to:

• support visibility

• create repetition

• retarget visitors

⚠️ However, organic reach is very limited. A single post or Facebook event does not constitute a strategy on its own.

Social media should be a supporting lever, never the only pillar of your multi-channel advertising.

allsales.ca: A Strategic Channel Often Overlooked

Integrating allsales.ca into a multi-channel strategy allows you to reach an audience that few platforms can offer:
👉 consumers who are already in buying mode.

Unlike social media, users on allsales.ca:

• actively search for sales and promotions

• compare offers

• plan their purchases

This is a major advantage for any business looking to attract more qualified customers and increase conversion rates.

📩 Email Marketing: A High-ROI Essential

Email remains one of the highest-performing advertising channels in terms of return on investment.

• controlled distribution

• opt-in audience

• measurable results

• stronger customer loyalty

In a well-designed multi-channel strategy, email newsletters allow you to:

• announce a sale

• remind customers of key dates

• create urgency

• re-engage hesitant buyers

👉 Unlike algorithms, your email list belongs to you.

The Winning Framework for a High-Performance Multi-Channel Strategy

An effective multi-channel strategy is built on a clear, repeatable structure. Here are the four essential pillars.

1️⃣ A Clear and Consistent Core Message

No matter the platform, your message must remain consistent:

• same offer

• same dates

• same promise

• same positioning

🎯 The goal is to create instant recognition and reinforce brand credibility.

A consistent message builds trust — and trust drives conversions.

2️⃣ Complementary Channels, Each with a Specific Role

A high-performing multi-channel advertising strategy combines:

• Google Ads to capture intent

• Email to activate and re-engage

• allsales.ca to reach customers ready to buy

• Social media to support visibility and repetition

👉 Each channel plays a specific role in the customer journey.

3️⃣ Strategic Repetition: The True Conversion Driver

Consumers don’t buy at the first interaction.

Repetition helps to:

• reassure

• build credibility

• keep your brand top of mind

• trigger action at the right moment

A well-structured multi-channel strategy naturally creates multiple touchpoints without unnecessary effort.

4️⃣ Focus on Platforms Where Customers Are Ready to Buy

Visibility alone is no longer enough.
You must be visible to the right audience.

On social media, people consume content.
On specialized platforms like allsales.ca, people intend to buy.

👉 Integrating a specialized platform into your online marketing strategy improves traffic quality and maximizes return on investment.

A Concrete Example: the allsales.ca Multi-Channel Strategy

With a single ad, allsales.ca provides automatic multi-channel distribution:

• a website visited by over 200,000 users per month

• a newsletter sent to 70,000+ subscribers

• visibility across social media networks with 44,000 followers

• an audience already interested in sales and promotions

🎯 The result:

• increased online visibility

• stronger repetition

• more qualified customers

• less management for advertisers

An effective multi-channel strategy allows you to:

• reach your customers wherever they are

• increase your brand’s visibility

• attract more qualified leads

• optimize your online advertising

• generate more sales without relying on a single channel

🎯 Want to Attract More Customers and Maximize Your Sales?

At allsales.ca, we’ve already built a complete multi-channel advertising solution:

• automated visibility

• qualified audience

• expert guidance

• measurable results