The new year is a key period for businesses looking to optimize their advertising strategy and maximize sales. Between budget planning, selecting the right distribution channels, and adapting to market trends, a well-thought-out approach is essential to avoid mistakes and maximize return on investment (ROI).

Whether you’re a retailer, a brand, or an e-commerce business, here are the essential steps to structure your advertising at the beginning of the year and ensure the success of your sales.

Before even thinking about ad distribution, it’s crucial to have precise and measurable objectives. Ask yourself the right questions:

What is the goal of my campaign? Increase brand awareness, generate in-store or online traffic, build customer loyalty?

Which performance indicators should I track? Conversion rate, number of impressions, cost per acquisition (CPA), return on ad spend (ROAS)?

What budget can I allocate? Distribute your investments across different channels (digital advertising, newsletters, social media, Google Ads, traditional advertising).

Defining these elements will give you a solid foundation and make it easier to evaluate your campaign’s performance.

The beginning of the year is marked by several key sales events that you shouldn’t overlook:

Winter End-of-Season Sales (January-February) – The perfect time to clear out Fall/Winter inventory.

Valentine’s Day (February) – A peak shopping time for jewelry, fashion, beauty, and personalized gifts.

Summer End-of-Season Sales (July-August) – The perfect time to clear out Spring/Summer inventory.

Anticipate Slow Periods – February and July are often quieter months, but well-targeted advertising can help counteract the decline in foot traffic.

Prepare for Major Shopping Events – If you sell seasonal products, start preparing now for summer sales (July-August), Black Friday (November), and Boxing Day (December).

A well-planned advertising calendar allows you to position your brand at the right time and better allocate your ad budget throughout the year.

With so many platforms available, where should you invest to maximize your advertising impact?

Digital Advertising: A Must-Have

The web is now the most cost-effective medium for reaching a targeted audience and optimizing your budget.

Google Ads: Ideal for capturing customers actively searching on Google.
Facebook & Instagram Ads: Offer precise targeting based on age, interests, and buying behavior.
Allsales.ca: A specialized platform that attracts an audience already in buying mode, ready to grab the best deals.

Newsletters and Email Marketing

Don’t overlook email marketing, one of the highest ROI channels in advertising. A well-segmented campaign helps re-engage customers and boost retention.

Traditional Media: Still Relevant?

If your audience is broader, radio and print ads may be considered. However, their higher costs and limited tracking capabilities make them less effective than digital media.

In advertising, the Rule of 7 states that a consumer needs to see an ad at least 5 to 7 times before making a purchase. That’s why a multi-channel presence is essential.

Combine multiple platforms to maximize visibility: For example, pair an ad on lesventes.ca with a newsletter and a Google Ads campaign for a strong presence.

Key Tip: Start your ads at least two weeks before your sales event and continue running them throughout the sales period.

A successful advertising campaign doesn’t stop after launch. It’s crucial to analyze results and make real-time adjustments.

Google Analytics & Facebook Pixel: Track conversions and adjust budgets based on the best-performing platforms.
A/B Testing: Test different ad versions to see what works best.
Budget Reallocation: If one platform underperforms, shift your budget to those delivering better results.

A data-driven approach will help you maximize ROI and improve future campaigns.

Businesses that plan early gain a competitive edge. Why wait to think about your advertising strategy?

In 2025, include lesventes.ca in your marketing plan!

Highly qualified audience: Over 200,000 monthly visitors already in buying mode.
Multi-channel distribution: Website, newsletters, social media.
Affordable rates with guaranteed results Check out our pricing

A well-planned advertising strategy at the start of the year makes all the difference between a successful campaign and wasted budget.

The 3 Keys to Success:
Define your objectives and budget
Target the right moments and channels
Track performance and adjust along the way

Don’t let competitors get ahead! Gain a competitive advantage now by strategically planning your advertising and integrating the best platforms to maximize your sales in 2025.

Ready to take your advertising to the next level? Consult our experts and choose your package today: See the packages