Contests on social media are a great way to create a buzz on your page, to attract your followers’ attention and to be discovered by new potential customers. You can ask participants to share your contest on their profile, which increases the organic reach of your page.

Contests offer a unique opportunity to involve your existing and potential audience. Participants are more inclined to interact with your content when they have the chance to win something in return, which can result in likes, comments and shares.

A contest stands out from the content you typically share. It encourages people to interact with your brand because they have the chance to win something that they consider valuable.

Attractive, relevant prizes are essential for eliciting interest and sustaining participants’ engagement. Choose quality prizes that fit the interests and needs of your target audience.

Quality prizes reveal your commitment to your customers and can encourage participants to continue engaging with your brand even after the contest is over. If your followers don’t find the prizes you’re offering attractive, they may lose interest.

For example, it’s better to organize 2 large contests per year than to offer 1 contest every month with a lesser prize. It’s also a way to maintain the scarcity effect!

Use attractive visuals, captivating text and the right hashtags to attract attention and encourage interaction. Involve your audience by asking them to share their own photos, videos and creative responses in the comments, to increase engagement.

For example, if you’re going to do a spa package giveaway, you can ask participants to mention in the comments the person with whom they’d like to enjoy the package. That creates engagement under your post, while at the same time getting your contest seen by other people.