Many entrepreneurs and retailers mistakenly believe that a simple post on their social media—whether it’s Facebook, Instagram, or TikTok—is enough to promote their sale, discounts, or event.

It’s fast, free, and it “reaches” their followers… or so they think.

The truth is, as of 2025, the average organic reach of a Facebook post is under 2%. That means if your page has 1,000 followers, only about 20 of them will actually see your post in their feed—and even fewer will click on it.

The same reality applies to Instagram and TikTok. Algorithms prioritize content from friends or viral videos. Your business posts are competing with thousands of others—usually more entertaining, more engaging… and therefore ranked higher.

All social media platforms rely on algorithms that decide who sees your content, when, and how often. It’s not about your effort or your product quality—it’s about signals like likes, shares, comments, and watch time.

👉 The reality? Most people don’t open TikTok or Instagram to look for ads.

They’re there to be entertained, follow influencers, or scroll through content. Your promotional message isn’t what they’re actively looking for.

On Facebook, it’s even more extreme: business pages are barely shown unless you pay to be seen—hence the infamous 2% reach stat.

You might be thinking: “No problem, I’ll just post more often.” That’s a nice idea… but it still won’t guarantee results.

Why?

Because in marketing, repetition is key—and it has to happen across different channels, at the right time, and with an attentive, targeted audience.

Big brands know this: for a message to stick, a consumer needs to see it at least 5 to 7 times. And on social media, even if you post every day, it’s unlikely your audience will see your content that often—unless you pay to promote every post.

To get real results, you need to multiply your touchpoints. That’s where a strategic media mix comes in—blending different channels to amplify your visibility and maximize conversions.

1. Paid Social Media: Facebook, Instagram, TikTok

Social media is still a powerful tool—if you invest in paid ads with proper targeting:

• Reach the right people at the right time. 
• Control your budget and optimize in real time. 
• Target based on age, location, interests, or behavior. 

But social media should never be your only strategy. It’s one tool among many.

2. Email Marketing: Your Most Profitable Channel

Unlike social platforms, you own your email list. You’re communicating directly with your customers—no algorithm gatekeepers.

👉 But to keep your email marketing effective, it must evolve.

It’s essential to grow and renew your subscriber list continuously. Why? Because over time, some contacts become inactive or disengaged. If your list doesn’t grow, your results will stall.

To keep your email list thriving:

• Add signup prompts on your website, social pages, and checkout pages. 
• Offer incentives (like a welcome discount) for new subscribers. 
• Collect emails during events or in-store visits. 
• Work with specialized platforms like lesventes.ca to reach new customers and grow your list automatically. 

💡 A profitable email list is a living list. Feed it, grow it, and it becomes a long-term sales engine.

3. Targeted Ads on Specialized Platforms

When promoting sales, local events, or online deals, you need to reach shoppers who are actively looking to buy.

💡 That’s where a platform like allsales.ca makes a huge difference.

It allows you to:

• Reach over 200,000 qualified shoppers per month. 
• Promote your offer across its website, mobile app, newsletter, and social media. 
• Target by location, product category, and shopping interests. 
• Be visible to an audience that’s already in buying mode. 

Unlike Instagram or TikTok, where people scroll mindlessly, lesventes.ca users are there specifically to find deals.

Social media has its place, but it shouldn’t be your only strategy. Too many businesses rely solely on TikTok or Instagram—and wonder why their sales aren’t growing.

In marketing, the golden rules remain:

✅ Be seen by the right person, at the right time, with the right message.

To do that, you need:

• Tools you control (your website, your email list). 
• A strategy with multiple touchpoints (media mix). 

Platforms that place your message in front of an attentive audience (like allsales.ca).

Posting on TikTok, Instagram, or Facebook is not a marketing strategy—it’s one small tactic within a larger plan.

📣 If you want to increase your sales, attract more customers, build loyalty, and grow… you need a winning combination: email marketing + paid social + targeted ads + specialized platforms.

Our 15 years of experience with social media taught us this exact lesson.

That’s why we’ve evolved our communication strategy over the years to build the ideal media mix—one that actually delivers results.

Today, we offer you this optimized communication system every time you publish a sale or promotion on allsales.ca.

And the best part? Everything is automated.
You don’t need to lift a finger to be featured on:

• Our website
• Our newsletter
• Our mobile app
• Our social platforms (Facebook, Instagram, Pinterest)

🎯 Ready to get results? Let’s go.

Tap into multi-platform visibility, reach qualified buyers, and see your next sale take off.
👉 Post your next promotion on allsales.ca and experience the difference.

Got questions? Want help creating your ad?
Our team is here and ready to support you—every step of the way.