Have you ever asked yourself: How many times does a consumer need to see my ad before buying my product?
A well-known concept in marketing, called the Rule of 7, states that a brand has to come into contact with a prospective client at least 7 time before the client will consider buying a product or service.
Other articles talk of 9 or even 10 times. According to a study carried out by Meta, Facebook ads are more effective after 5 or 6 views.
Whatever the number, everyone knows that frequency is the best way for consumers to remember a brand or even an offer. Whether it’s Coke or McDonald’s, the brands that are seen the most often are the most successful. This is for the simple reason that the more well-known a brand is, the more consumers will trust it—even if they only know the name of the product.
Repetition enables to build brand awareness.
Marketing Mix
After repetition, another essential element for advertising success is the marketing mix. In today’s digital world where multiple channels like websites, promotional newsletters, social media and videos can all deliver the same message, it’s even easier to reach an effective level of repetition.
In order to reach the most people and anchor your brand in their minds and memory, you need to multiply the channels/modes of communication because by doing this, you’re using repetition in your advertising.
Smart Ideas
To ensure the success of your next sale, here are the elements you’ll want to have in place:
Don’t have the time to carry out a marketing campaign for your sale? Or you don’t have the necessary tools or a specialized employee who can do it?
Trust us with the marketing for your next sale!
Our proven system enables you to reach thousands of consumers across multiple platforms so that your ad will be seen by the greatest number of consumers, no matter the device or communication channel.
- Website: allsales.ca & lesventes.ca
- Newsletter
- Mobile app
- Social media (Facebook, Instagram, Pinterest)
- Email notifications
One single ad reaches a qualified audience that’s ready to buy, and on a multitude of channels.
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