7 Key Elements to a Successful Ad Text

The title is an important component as it is the first thing that will catch the consumers attention. The title must include keywords such as the type of product and the discount offered. For example: Women’s clothing clearance 50% discount or 40-75% discount sale on coats.

If you offer popular brands, it is important to mention them in your advertising text. Brand names are part of the most selling items on sale. Ads that mention popular brands always outperform other ads.

The discount offered should be clearly stated in an easy-to-understand fashion so that consumers will have a good idea of ​​the savings to be made. Your goal is to describe the discount as simple and concise as possible so there is no confusion avoiding customers to leave your sale empty-handed and frustrated with their experience.

Several expressions can be used to promote a discount, for example:

• Discounts up to 50% on women clothing: dresses, coats, pants and more.
• Enjoy 40 to 70% off on everything in store.

If discounted prices are more attractive, you can use them:

• Tops at $15, dresses & pants at $25.
• Shirts starting at $20, pants starting at $30, coats starting at $55.

It is important to mention what type of sale you are having. This allows consumers to better know what to expect.

For example, online sales are attractive to people who want to avoid crowds and shop from the comfort of their home. Online sales can attract a larger audience because more people can benefit from your offer even if they are located far from your business.

Warehouse sales usually offer surplus inventory, previous collections or end of line products. The discounts are at least 40% and can go up to 75%. They usually offer a large inventory and different sizes and colors of the same product.

Sample sales offer similar discounts to warehouse sales, but merchandise is limited to one or few items per style.

Liquidation sales offer the biggest discounts. They can go up to 90%. The merchandise offered is usually end of lines, unsold items, older or slightly damaged items. A liquidation sale can also be used in the process of a company selling its assets in order to pay back creditors. To promote a liquidation sale, use expressions such as: Everything must go, Last chance, Liquidation sale wholesale closeout deals etc.

It’s a good idea to include dates in your text to encourage consumers to act quickly or to help them plan their shopping. To create a sense of urgency, you can use expressions like 3 days only or for a limited time. If your sale lasts for a long time, you can focus on the start date or the end date. For example :

• Starting January 10th, take advantage of these incredible discounts!
• Get 50% off until January 31 only!

Do you offer exclusive products such as, made in Quebec, organic, etc.? If you do, mention it in your ad, it will certainly make you stand out among the advertisers already present on the web and reach people sensitive to these characteristics.