You’ve certainly heard about Law 25, otherwise known as the “Law regarding the protection of personal information in the private sector.” If you own a website, you must comply with the various measures outlined in the law.
To help you comply with these measures, we’ve prepared a simplified list of what you must put into place before September 22.
How allsales.ca is preparing for this
In anticipation of the decreasing number of people who, from here on out, will accept to have information about their navigation and location collected, allsales.ca has already implemented a system that will allow you to continue communicating information about your new sales to a select audience.
Indeed, for several weeks now, visitors to allsales.ca have been able to choose to “Follow” a sale and to receive e-mail notifications about it. In concrete terms, this means that with each new sale, you will be building a personalized mailing list for your company, since more and more users will choose to sign up to stay informed about your upcoming sales.
This new user function allows you to reach even more qualified customers. Because the success of your ad on allsales.ca truly matters to us, this is included in all our packages!
Soon available on the advertiser platform, you’ll be able to see the number of people who have signed up for your sales and eventually program a reminder about your sale to subscribed users.
For more details on Law 25, consult the following resources:
Aide-mémoire de la Commission d’accès à l’information du Québec
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