It’s important to check whether a competitor’s sale is happening before, simultaneously, or after your sale. Because if a similar sale is happening right before yours, shoppers will certainly have fewer reasons to purchase anything at your sale.

In general, it’s better to avoid holding a sale during holiday periods or celebrations such as Mother’s Day, Father’s Day, Easter, etc. Additionally, a major event like a festival, parade, or marathon could disrupt traffic.

In the case of a physical sale, be sure to make it as accessible as possible by offering opening hours that fall outside regular office hours. The opening hours have to allow a majority of people to make it to the sale.

Wherever you choose to hold your sale needs to be easily accessible throughout the hours it’s happening. Indeed, if the location of your sale is hard to get to (construction, traffic, etc.) and parking is limited, this runs the risk of discouraging many shoppers.

Consumers are always more likely to attend if they know it will be easy to park near the sale.

The discount must be similar to that being offered by your competitors. If you already know that your competitors are offering 50% discounts, it’s better to simply plan on offering the same kind of discount.

The merchandise being offered needs to be quite recent, in good condition, and in sufficient quantities. As for the prices, it should reflect the discount advertised in your promotion and be competitive compared to your competitors.

Advertising your sale in advance allows your customers to plan a day when they can get to your sale. When your shoppers find out about your sale before your competitors’ sales, they’ll quite probably choose to go to your sale instead of the others.

It can be tempting to rely on social media and your distribution list, and to not spend too much on publicity to advertise your sale. However, it’s important to note that social media only shows your ads and events to a small percentage of your followers. As for distribution lists, while they allow you to communicate with your current customers, they don’t enable you to acquire new ones. Keep in mind that the more you spend on publicity, the more your offer will be seen, and the better the chances that your sale will be well-attended.

Social media can seem like the right place to advertise your sale, but unfortunately, their primary mission isn’t to publicize sales. Which is why that audience is not necessarily hearing your message. Choosing a media that’s dedicated to promoting sales, like allsales.ca, ends up being a wise and more worthwhile choice.

If your competitors invested more in their advertising and were therefore more visible, your advertisement may have gone unnoticed.

When you advertise a sale, it’s important to not put all your eggs in one basket. Indeed, by posting on a variety of platforms and media, you’ll reach a variety of audiences by creating repetition for your ad. Learn more about repetition in advertising by reading this blog post: Increase sales through repetition

Targeting your audience is key to ensuring the success of an ad campaign. Indeed, while a mass media ad is often quite expensive and reaches a large number of people, these aren’t necessarily your company’s potential customers. Choose instead a targeted ad in a specific media and for a defined audience. This will be less expensive and will target a significant number of qualified shoppers who are ready to buy.

In order for your ad to be eye-catching and attract the right people, here’s what you need to keep in mind when preparing it.

• Type of sale: warehouse sale, sample sale, online sale, promotion
• The discount
• One or more photos of products available for sale.
• The name or logos of the brands on sale.
• The dates of the sale or any other indication of time (e.g., for a limited time).
• Be careful not to include too many elements that could detract from readability.