Imagine the scene.

You spent hours preparing your campaign:
a catchy visual, an amazing promotion, a newsletter sent out, a Facebook post…

And yet…
No one seems to have seen it. Or just a few.

❓ Why aren’t your customers reacting?
❓ Why is store traffic still low despite your efforts?
❓ Why do your posts get so little engagement?

It’s simple: your customers don’t see you.
Not because you’re not communicating enough…
But because you’re not communicating often enough.

Welcome to the Rule of Repetition.
A principle as old as marketing itself—yet more relevant than ever in 2026.

📢 What is the Rule of Repetition?

A potential customer needs to be exposed to your message at least 5 to 7 times before they take action.

Known as the “Rule of 7”, this concept has existed since the early days of advertising.

But in today’s ultra-saturated digital world, some say we now need 9 to 12 exposures before converting a customer.

🚨 What it means for your business:

• One Facebook post won’t cut it

• One email isn’t enough

• A single online ad easily goes unnoticed

Your customers aren’t ignoring you.
They’re simply overloaded with content.
You need to repeat. Repeat. Repeat.

Here are some cold, hard facts most businesses forget:

📉 Organic reach is disappearing

• Average Facebook post reach in 2026: 2–5%

• Average engagement rate: 0.07%

That means 95% of your followers don’t see your posts.
Even on Instagram or TikTok, algorithms decide who sees what, when, and how.

📩 Newsletters face inbox overload

Even a good newsletter has to compete with dozens of other emails in the same inbox.
And even when it’s opened, only a few will click.

🧠 The human brain filters EVERYTHING

The average consumer is exposed to over 6,000 marketing messages per day.
We only remember the ones we’ve seen multiple times.

In 2026, marketing success isn’t about being louder.
It’s about being seen more often.

Repetition, when done right, helps you:

✅ Build familiarity

The more customers see you, the more they trust you. This is known as the mere-exposure effect in psychology.

✅ Increase brand awareness

You can’t become the go-to brand if your audience only hears from you occasionally.

✅ Trigger intent to buy

Purchases rarely happen instantly.
They’re the result of multiple exposures to the same message.

✅ Stay top-of-mind

Even your most loyal customers forget.
If you’re no longer visible, they’ll turn elsewhere.

🛠️ Multiply your points of contact

Don’t just repeat the exact same message on one platform.
Instead, spread the message across multiple platforms in different formats.

Example:

• A Facebook ad

• An email newsletter

• A visual banner on allsales.ca

• A blog article

• A short Instagram Story

Same offer. Different formats. Broader exposure.

🧠 Change the wrapper, keep the core

Stick to the same main message, but change how you say it:

• Day 1: “Up to 70% off winter coats”

• Day 3: “Massive coat clearance—don’t miss it!”

• Day 5: “Our winter sale is heating up!”

Same idea. Three angles. Three reminders.

Let’s say your warehouse sale runs from Feb 10 to 13.

Here’s a simple, effective repetition plan:

Result:

• More exposure

• Consistent visibility

• Better conversion

🎯 Aim for at least 5 to 7 exposures per campaign.

Spread them out across:

• 2–3 social media posts

• 1–2 email newsletters

• 1 banner or campaign on a marketplace like LesVentes.ca

• 1 blog article or dedicated landing page

• 1–2 mobile app notifications (if available)

With just one ad on allsales.ca, you can:

✅ Reach shoppers who are already in buying mode
✅ Appear across multiple platforms simultaneously:

• Website (200,000+ monthly visitors)

• Email newsletter (71,000+ subscribers)

• Social media (Facebook, Instagram, Pinterest)

• Mobile app (push notifications)

It’s a multi-channel marketing strategy—already built for you.

If you don’t apply the Rule of Repetition, you risk:

❌ Wasting your marketing budget
❌ Missing out on conversions
❌ Being forgotten
❌ Losing ground to competitors
❌ Poor turnout—even with great offers

FAQ

“Won’t I annoy my audience if I repeat too much?”

No. What annoys people is poor-quality content.
Smart, diversified repetition builds trust and shows consistency.

“I don’t have time to post that often.”

That’s okay. Platforms like allsales.ca automate the multi-channel repetition for you.

“How do I know it’s working?”

Watch these KPIs:

• Newsletter open and click rates

• Website visits

• Ad impressions and CTR

• Store traffic or online sales

• Return visits

In 2026, visibility comes from frequency

Success in marketing no longer comes from shouting once.
It comes from being seen repeatedly—across the platforms your customers already use.

You don’t need a massive budget.
You just need a smart plan and the right tools.

🎯 Want help applying the Rule of Repetition to your business?

Let allsales.ca handle the work for you:

✅ One ad = visibility across 5 platforms
✅ Targeted shoppers ready to buy
✅ Real results, not guesswork