TikTok and the Success of Your Social Media Strategy

We recently celebrated 1 million views on our TikTok account! To honour this, we’ve decided to share our favourite tips to help your marketing strategy succeed on this platform in 2024.

As consumers are spending more and more time watching videos and since videos tend to generate more engagement than other types of content (images and text), it’s important not to leave video content out of your marketing strategy. It’s an excellent way to show a product or service in a more complete and dynamic way.

TikTok is far from the platform we knew back in 2020, with its looping teenage dance acts. It’s become an extremely interesting visual platform and makes sense for companies of all kinds.

3 things to know about TikTok

Its users typically spend an average of 1.5 hours on it every day.
TikTok has become the search engine for 40% of young people (yes—more than Google!). If they’re looking for a sale, they’ll look for it on TikTok.
In 2020, TikTok had only a half-million users, but that number reached 834.3 million in 2023 – we can only imagine a sustained growth rate in the years to come!

3 reasons why you should be on TikTok and invest your efforts in it

Its audience is engaged and diverse.

What makes TikTok so attractive for companies is its diverse audience made up of people of all ages and backgrounds. You can be sure to find potential clients on TikTok.

It’s growing extremely quickly.

TikTok now counts hundreds of millions of active users around the world and this audience is just continuing to grow.

Its algorithm allows everyone to be known.

Like other social media, TikTok works with an algorithm, which means a formula that determines the videos that are shown to users. A bit like artificial intelligence! It encourages the discovery of content, which means that even small companies have the chance to reach a large audience if their content is worthwhile and engaging.

To make the platform work to your advantage, you have to have the right strategy! Here are some tips:

4 tips for success with your TikTok marketing strategy in 2024

Let yourself be inspired by what works (without copying other creators’ content!).

Spending time on the platform is an excellent way to know what works. You have to put yourself in the shoes of the users: there are very good chances that what attracts you will attract them, too! Observing and learning from other TikTok creators is an effective strategy for improving your own content. Notice what works well on the platform, analyze the emerging trends and adapt them to your unique style.

However, it’s very important not to simply copy others’ content. Find your voice, your style and your niche and create authentic content that makes you stand out on TikTok.

Get their attention in the first seconds of your video.

You have 2 seconds (literally) to get your audience’s attention and pique their curiosity! Quickly introduce the subject of your video and get them interested. If you’re using a voiceover, the voice must be dynamic and catchy.

The text that you put at the beginning of your warehouse sale has to be catchy. For example: Warehouse sale – women’s clothes in Montreal or perhaps: Nature-lovers, this sale is for you!

The beginning of your video has to encourage users to listen right until the end! When the watch time increases, the TikTok algorithm recognizes the content as worthwhile and makes it worth being shared with a larger audience.

Use popular sounds.

The app will offer you recommended sounds right from the start. Further down in the reading list, you’ll find popular audio content to reuse.

P.S. If you have a “business” TikTok account, your choice of sounds will unfortunately be limited but you can still have dynamic and interesting sounds just the same. A business TikTok account lets you access statistics and more precise data about your content. You can open a personal TikTok account in the name of your company and convert it to a business account at a later date if you wish.

Use some of the popular sounds in the TikTok Creative Center.

Optimize your video text with key words.

What you write in the description of your video will help the algorithm propose you to new users (with what’s called FOR YOU PAGE). Be concise and opt for popular key words that match your content in order to guarantee that your videos reach the people who are actively interested in the themes you’re exploring.

TikTok also knows how to recognize the key words in the text and voice in your video, so these are important, too.

P.S. Hashtags are still worthwhile, but they don’t do all the work. Think of hashtags as add-ons to your text. You can research trending hashtags in TikTok’s Creative Center.

If your goal is to increase your reach on TikTok in 2024, these tips are sure to help!

However, if you’re not at all interested in spending hours creating video content, allsales.ca has good news for you! We offer a quick and simple solution to let you promote your sales on TikTok, without having to constantly maintain your platform.

Let our content on TikTok inspire you!

Sources:

4 vérités confirmées par TikTok Canada

37 Important TikTok Stats Marketers Need to Know [2024]

How Many People Use TikTok