Like all businesses, you want your sale to be a success. But how can you stand out in an increasingly competitive market? Here are 3 tips you should try for your next sale.
#1: Advertise before your sale
There are many advantages to advertising your sale before it takes place. First, it allows your customers to plan ahead. Second, if you advertise your sale before your competitors, consumers will most likely go at your sale rather than another one. Moreover, consumers may delay some purchases elsewhere and choose to make them at your sale.
Read our article Being Last Minute Makes You Lose Money
💡 Smart Ideas
- According to our years of experience, advertising your sale at least 2 weeks before it takes place gives the best results.
- Advertising during your sale is also important. Otherwise, your customers might think your sale is over.
#2: Review your advertising budget
A good way to reach more potential customers and increase the traffic at your sale, is to increase your advertising budget. However, you have to make sure to choose varied and relevant media, because as the idiom says, you should not put all your eggs in one basket. Indeed, varying the media allows you to reach different audiences and create repetition, which is essential in advertising.
Read our article Increase Sale Through Repetition
💡 Smart Ideas
- Combine an ad on social media with one on allsales.ca, a local media or even Google Ads. This will increase your chances of reaching your audience and repeating your message.
- Partner with allsales.ca for your Facebook or Google Ads campaign and we could pay up to 30% of the bill!
#3: Make sure to target the right audience
While increasing your advertising budget can help achieve your goals, targeting is key. Indeed, advertising in a mass media is often very expensive and reaches a lot of people who are not necessarily all potential customers for your company.
💡 Smart ideas
- Choose targeted advertising in a specific media for a determined audience. It will be less expensive and will help you target only qualified and ready-to-buy consumers.
- Add a personalized email to you allsales.ca advertising campaign. The open rate of a mailing with the right targeting can reach open rates of up to 40% compared to 15-20% for a mailing to the entire list. You pay less for your mailing because your email is sent to a smaller number of people, but you get the same results as if it were sent to the whole list!
You would like some help in building a successful advertising campaign for your next sale? Contact our team of specialists!
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