5 reasons to liquidate your inventory before January

Black Friday, the #1 sales event, is over, but there’s still inventory to liquidate. Many retailers tend to invest less in their marketing strategies before the holidays, but our team of specialists thinks it’s important to make the most out of this time of year.

Here are 5 good reasons to continue advertising so you can liquidate your stock.

1 - Make the most of the holidays

The period leading up to the holidays is the perfect time for shopping. Consumers will be finishing up their Christmas shopping so it’s the ideal time for stores to make the most of this enthusiasm.

2 - Make a profit

During Before Christmas sales, stores can offer a lower discount than during Black Friday or Boxing Day, and thus generate more profits.

3 - Avoid January and February

The months of January and February are when consumers spend the least. Which is why it’s smart to have liquidated most of your inventory before this period of the year.

4 - The more time goes by, the harder it is to sell

Further along in the season, winter clothes start to lose their popularity. The more you wait, the harder they will be to sell—which is why it’s important to liquidate your stocks as soon as possible.

5 - Having to deal with the unsold stock

Once sales are over, the inventory that remains will be relegated to the sales racks of your boutique, sold online or maybe even put into storage. This takes up precious space and liquidity in your store for new collections and can also bring about extra costs for storage and online sales.

To find out more about the impact of holding onto your inventory too long, read our blog post: Stock surplus: Myths and reality

Would you like to get rid of your inventory quickly?

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