Analyzing campaign results – A practical guide
If you want your advertising to reach a variety of audiences in different ways, our first tip is to create a media mix, in [...]
Creating a Facebook event does not guarantee the success of your sale
Facebook is not your best ally when it comes to promoting your sale. Creating an event page is not a bad choice in itself, [...]
Poor performance at your last sale – Questions to ask yourself
Did your last sale leave you disappointed and wondering what went wrong? Do you want to understand what might have happened so you can [...]
How do I choose the right media to advertise in?
An integral part of your advertising campaign is choosing where to advertise. Which marketing and advertising channels and media will give you the best [...]
How to stand out in a competitive market
You already know that the retail business is getting tougher, and grabbing your customers' attention is not getting easier! When you're holding a sale, [...]
TikTok and the Success of Your Social Media Strategy
We recently celebrated 1 million views on our TikTok account! To honour this, we’ve decided to share our favourite tips to help your marketing [...]
How to use contests to promote your brand
Social media is a vital tool for promoting your brand and activating your target audience. Among the numerous tactics you can choose from to [...]
5 reasons to liquidate your inventory before January
Black Friday, the #1 sales event, is over, but there’s still inventory to liquidate. Many retailers tend to invest less in their marketing strategies [...]
Account Hacked: Is Facebook Worth Your Trust?
This past July 18, Les Affaires published an article relating the unfortunate experience of Francois Lambert who, after being hacked, lost control of his [...]
Social Contact